But Asymco's Horace Dediu, who posted it Monday, is bending the rules to make a serious point:
In the 1980s and 1990s computing platform decisions were made first by companies then by developers and later by individuals who took their cues from what standards were already established... A platform could win by convincing 500 individuals who had the authority (as CIOs) to impose through fiat a standard on the centers of gravity of purchasing power.
Today, with mobile products there are billions of decision makers. 500 decisions mean nothing. In fact, Apple with at least 500 million loyal and wealthy users is considered [by Wall Street] to be in a precarious situation...
Ultimately, it was the removal of the intermediary between buyer and beneficiary which dissolved Microsoft's power over the purchase decision. It's not just unlikely that this situation will be reversed, it's impossible. Computing decision making has moved to the furthest edge where use has been for decades. The computer has become personal not just in the sense of how it's used but in the sense of how it's owned.
In footnote, Dediu mentions that in 2012 he predicted that iOS plus OS X would catch up to Windows in 2013 or 2014. He's not wrong yet.
UPDATE: An earlier version of this story showed a different Asymco chart that some readers had trouble interpreting. Both versions are available at the link below.
New iPads, OS X Mavericks details, and more? Our look at the odds of each being announced.
FORTUNE -- Apple (AAPL) faithful, get those credit cards ready. On Tuesday, the company is holding an event in downtown San Francisco that will almost certainly mean the unveiling of all-new iPads. But what else will Apple trot out? New Macs? New iPods?
We won't know for sure until 10 am Pacific/1 pm Eastern tomorrow, but here's MOREJP Mangalindan, Writer - Oct 21, 2013 11:30 AM ET
As sales of smartphones and tablets grew, the PC market shrank.
FORTUNE -- The makers of Microsoft (MSFT) Windows computers can take some comfort in the fact that, as CNN Money's Adrian Covert put it Friday, Macs down, PCs up in the third quarter of 2013.
But take a slightly longer view, as the attached chart does, and things look pretty bleak for the once-mighty Wintel empire.
Windows PC growth rates have been MOREPhilip Elmer-DeWitt - Oct 11, 2013 10:17 AM ET
It's hard to put a finger on what's amiss with the new gesture-based computing peripheral from Leap Motion.
By John Patrick Pullen
FORTUNE -- He shot me. After a good eight seconds of flailing, grabbing, and poking at the air above my desk, Frank Welty finally unholstered his sidearm and put me out of my misery. Alas, it was only a game, but I never really stood a chance. My shooter, MOREAug 6, 2013 5:00 AM ET
Global PC sales may be in free fall, but most analysts expect the Mac's to be up a bit
FORTUNE -- For a company like Apple (AAPL) that is supposed to be a growth stock, the flattening bar graph at right might seem like a disappointment -- unless you consider the alternative, represented by the chart at left.
According to IDC's grim report Thursday, PC sales were down worldwide by 14% year MOREPhilip Elmer-DeWitt - Apr 13, 2013 12:21 PM ET
The tweets that launched a score of news stories may have been premature
FORTUNE -- The Street's Rocco Pendola was tearing his shoulder-length locks Wednesday morning in a piece titled I'm Worried About Apple. Again. And You Should Be, Too. The thrust of his story: Tim Cook is diluting the precious Apple (AAPL) brand by allowing its products to be sold by retailers associated with, in his word, "mediocrity."
Pendola mentions BestBuy (BBY), MOREPhilip Elmer-DeWitt - Feb 20, 2013 11:41 AM ET
The programming platform Oracle inherited from Sun continues to plague Apple
FORTUNE -- "Java's not worth building in," Steve Jobs told the New York Times' John Markoff in 2007. "Nobody uses Java anymore. It's this big heavyweight ball and chain."
To Jobs' regret, Java did not disappear. The write-once-run-anywhere programming platform that Sun Microsystems developed and Oracle (ORCL) inherited continues to drag Apple (AAPL) down.
On Tuesday, with foreign hacker attacks on U.S. MOREPhilip Elmer-DeWitt - Feb 20, 2013 6:30 AM ET
Lowered expectations after Tim Cook's Tuesday bombshell
FORTUNE -- On Monday, Wall Street's consensus for Apple's (AAPL) fourth quarter report -- scheduled to be released today after the markets close -- was for earnings of $8.85 on sales of $36.32 billion.
By Thursday, according to Thomson Financial, those numbers had dropped to $8.75 and $35.8 billion. And among some of the analysts who revised their estimates this week, expectations were even lower.
What MOREPhilip Elmer-DeWitt - Oct 25, 2012 7:57 AM ET
A scientific explanation of Apple users' unique grief a year after his death.
By Jennifer Abbasi, contributor
FORTUNE -- In the weeks following the death of Apple's CEO and co-founder one year ago today, more than a million people sent emails to an address set up by Apple (AAPL). Messages on blogs, Facebook (FB) and Twitter, and even makeshift in-store memorials, demonstrated a collective sadness at the Apple co-founder's passing. And MOREOct 5, 2012 5:00 AM ET
PC sales have stalled, but most analysts believe Mac unit sales grew 12% to 14% last quarter
FORTUNE -- According to Gartner and IDC, the worldwide personal computer market -- including both Microsoft (MSFT) Windows PCs and Apple (AAPL) Macs -- shrank by 0.1% in the June quarter, although the two research firms disagree about whether Mac sales grew or not. (See here.)
Our panel of 61 analysts -- 27 from Wall MOREPhilip Elmer-DeWitt - Jul 13, 2012 6:47 AM ET
|Ousted Yahoo exec gets $58 million golden parachute|
|Canadians arrest a Heartbleed hacker|
|5 people you might not tip (but should)|
|The real economy is finally doing better than the money economy|
|Premarkets: Cautious after three-day rally|