Mac

Can Tuesday's earnings report reverse Apple's 2-week slide?

Wall Street expects record results. The independent analysts are calling for a blowout

FORTUNE -- Savvy Apple (AAPL) investors know that the company's share price often gets dragged down in advance of its quarterly earnings reports -- only to spring back even higher when Apple delivers its usual earnings surprises. (See Cocking the Apple slingshot.)

But the stock's collapse over the past two weeks has even veteran traders scratching their heads. It MORE

How many Macs did Apple sell last quarter?

Estimates range from 4.3 to 4.85 million. The best analysts' consensus: 4.64 million

FORTUNE -- Compared with Apple's (AAPL) iOS devices -- the iPhone and the iPad -- the Mac is a turtle. Slow and steady has characterized its growth rate since the launch of the iPhone -- an average of 26% year over year for the past five years.

This time, with no new Mac introductions to boost sales in the MORE

Apple's Flashback fixes: Three belts and a pair of suspenders

After a series of Java security updates, Apple quietly releases an (invisible) removal tool

In a perfect world, there would be no computer viruses, worms or trojan horses -- and for most of Mac OS X's first 10 years it was blessedly malware-free.

In the world as we would like it, Apple (AAPL) would have used that decade-long grace period to prepare for the day when its flagship operating system got hit -- as MORE

Mac U.S. shipments grew 3.8% last quarter. Or was it 5.1%?

Why can't Gartner and IDC just get along?

You used to be able to explain the discrepancies between Gartner's and IDC's quarterly market share reports by the difference in their methodologies.

Gartner counted sales to end users. IDC counted sales into "channel" -- i.e. devices sold to stores and other distribution points, but not necessarily to customers.

But when trying to understand the discrepancy between Apple's (AAPL) U.S. market share in the reports MORE

Apple closes a trojan loophole after 550,000 Macs are infected

Compare to Windows, OS X is nearly malware free. But it does run JavaScript.

Having written several times -- and taken a lot of heat from PC users -- about the relative security of Apple's (AAPL) operating systems (See Why are there no Mac viruses), I feel obliged to report that Mac OS X is under what appears to be the most serious malware attack to date.

According to a report posted MORE

The story behind Norman Seeff's iconic Steve Jobs photo

"We were two guys goofing off having fun," he recalls 28 years later

Ray Basile, who hung out in Norman Seeff's Laurel Canyon studio as a teenager and now writes a blog called iPhone Savior, has posted a long interview with the South African photographer whose portrait of Steve Jobs ended up on the cover of Time Magazine and the book jacket of Walter Isaacson's' biography.

Seeff, who had long career as MORE

Did Apple unveil OS X 10.8 last week to preempt Windows 8?

The timing may be suspicious, but the OS looks more to Google than to Microsoft

"Apple Speeds Mac 'Mountain Lion' to Take On Windows 8" Bloomberg Businessweek

"Steve Jobs is gone, Windows 8 is coming and Apple panics" betanews

As predicted, the tech press spent much of the rest of the week trying to make sense of last Tuesday's news that the latest version of the Mac operating system, Mountain Lion, is due MORE

Apple public relations' new media pecking order

How the news of the Mac's next operating system -- Mountain Lion -- got disseminated

The top tech news story Thursday, apparently, has nothing to do with working conditions in China, or who owns the iPad brand, or even the fact that Motorola (MMI) may have to remove "slide to unlock" from its smartphones.

No, the top 135 stories on Techmeme this afternoon are all about the next version of Apple's (AAPL) MORE

Transcript: Apple CEO Tim Cook at Goldman Sachs

Forty five minutes with the man who took over when Steve Jobs stepped down

For those of you who missed Tim Cook's keynote presentation at the Goldman Sachs Technology and Internet Conference in San Francisco Tuesday, the audio is still available in QuickTime on Apple's (AAPL) website here.

For those who prefer to read than to listen, we've posted an edited transcript of his remarks below the fold.

Corrections most appreciated.

What's new at Macworld

The 28-year-old expo has a new brand, a new focus and hundreds of fizzy new products

When Apple (AAPL) announced in 2008 that it was pulling out of Macworld -- no longer exhibiting its products or staging Steve Jobs' closely-watched keynotes -- many wondered whether the venerable expo could survive.

It was touch and go there for a while, but it turns out there is money to be made providing a venue MORE