FORTUNE -- Bono called Jony Ive and his friend Marc Newson the Elvis and Beatles of design. Sotheby's Oliver Barker compared them to Donatello and Michelangelo -- referring to the Renaissance artists, I think, not the Ninja turtles.
Ive and Newson aren't that famous. But they do have a lot of cachet in the world of industrial design -- Ive at Apple (AAPL), Newson for everyone from Trek bikes to Ikepod watches.
And now they've proved themselves formidable fundraisers. A collection of objects the two designers curated raised more than $13 million at a Sotheby's Project (RED) auction Saturday night. That amount was matched by the Bill and Melinda Gates Foundation to bring the total to $26.2 million. All proceeds will go to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.
Most of the objects for sale were simply chosen, not designed, by Ive or Newson. But the big money makers were items they either modified -- like the Steinway piano with red top that fetched for $1.9 million -- or designed from the ground up -- like the Leica camera that sold for $1.8 million and the aluminum table that raised $1.7 million.
The fourth biggest money maker -- the (RED) Mac Pro that sold for just under $1 million -- bears both their names, but I'm pretty sure Ive did most of the design work.
LINK: Sotheby's press release (pdf).
Below: A 5:15 minute YouTube video featuring Bono, Barker, Newson and Ive that explains what the auction was all about.
The venue -- in San Francisco -- is larger than the site of last month's iPhone event.
FORTUNE -- What might Apple (AAPL) have up its sleeve for the Oct. 22 event it announced Tuesday? Among the rumored new products:
The iPad 5
The iPad mini 2
The new MacPro
Mac OS X 10.9 "Mavericks"
Anything I've missed?
UPDATE: For a round-up of the rumors, I recommend Neil Hughes' What to expect from Apple's Oct. 22 event at AppleInsider.Philip Elmer-DeWitt - Oct 15, 2013 12:30 PM ET
The Mac Pro is the only Apple product that fits the bill, and a new one is due in 2013
FORTUNE -- When Tim Cook announced Thursday that Apple (AAPL) would be investing $100 million to build one of its Mac line of computers exclusively in the U.S. next year, he didn't say which line that was. But he really didn't have to. There's only one Mac that fits the bill, MOREPhilip Elmer-DeWitt - Dec 8, 2012 6:34 AM ET
Forced to telegraph future product plans, despite a promise to double down on secrecy
FORTUNE -- Apple (AAPL) power users -- professionals who do video editing and other computational heavy lifting with high-end software suites on multiple screens driven by top-of-the-line computer towers -- have been taking it on the chin lately.
Mac OS X Lion killed all the older versions of Adobe's (ADBE) Creative Suite and removed the all-windows Expose function many MOREPhilip Elmer-DeWitt - Jun 13, 2012 12:41 PM ET
Back-to-school sales and a refreshed desktop line may have pushed it over the edge
The iPad's been getting a lot more buzz lately, but Apple's (AAPL) computer line is still the company's No. 2 source of revenue (after the iPhone) -- a point likely to be driven home again when Apple reports its fiscal fourth quarter earnings next Monday.
How's the Mac doing? Unit sales, which stalled in Q2 as customers waited MOREPhilip Elmer-DeWitt - Oct 11, 2010 6:30 AM ET
Shortages of iMacs and Mac Pros signaled long overdue product updates
[UPDATE: Apple, as expected, released new iMacs and Mac Pros Tuesday. The iMacs start at $1,199. The Pros start at $2,499 and can be configured with up to 12 processing cores. Press releases, with specs, here and here.
There's also a new $999 27-inch Cinema Display (specs) and a $69 wireless multi-touch trackpad accessory for desktop Macs.
Last -- and least MOREPhilip Elmer-DeWitt - Jul 27, 2010 8:16 AM ET
The pressure is on Apple's CEO to surprise and amaze the tech world on Monday
"You won't be disappointed," wrote Steve Jobs a few weeks ago in one of his cryptic -- and increasingly frequent -- e-mail pronouncements.
This one was in response to a fan concerned that Apple's (AAPL) Worldwide Developers Conference, which Jobs will kick off with a keynote address, had been upstaged by Google's (GOOG) I/O conference a few MOREPhilip Elmer-DeWitt - Jun 5, 2010 5:23 PM ET
Adding to the growing buzz -- some of which he helped create -- around a possible refresh of Apple's (AAPL) iMac line of desktop computers, Kaufman Bros.' Shaw Wu issued a report to clients Monday morning with the latest update from his supply chain sources.
Noting that AppleInsider reported Friday that Apple seems to be running short of iMacs, Wu makes the following bullet points:
Timing: "In our experience, when AAPL sends MOREPhilip Elmer-DeWitt - Feb 2, 2009 11:39 AM ET
Where was the new iMac that Apple watchers expected Steve Jobs -- or rather, Phil Schiller -- to unveil at Macworld?
In a report to clients issued Monday, Kaufman Bros.' analyst Shaw Wu says it will be out before March, or June at the latest, and he offers three reasons that the refresh of Apple's best-selling desktop machine is running behind schedule. According to his latest supply chain checks:
Apple hasn't yet MOREPhilip Elmer-DeWitt - Jan 26, 2009 1:30 PM ET
None of this is set in stone -- especially as long as Steve Jobs retains the prerogative to change his mind at the last minute -- but AppleInsider has posted the most definitive road map to date of Apple's (AAPL) fall product lineup.
Citing unnamed "people familiar with the situation," AppleInsider's Kasper Jade ticks off a schedule of release for a batch of new iPods, overhauled notebooks and refreshed iMacs, confirming MOREPhilip Elmer-DeWitt - Aug 28, 2008 10:38 AM ET
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