FORTUNE -- The first wave of Mac Pro stories arrived in June and covered what writers could glean about Apple's (AAPL) new high-end workstation from photo handouts and a spec sheet. The second wave arrived this week, with the first hands-on reviews. They're still pretty sketchy. For the full story, we're going to have to wait for the video pros -- and pro software optimized for the new specs.
Molly Wood, New York Times: Futuristic Mac Pro Has Power to Spare. "The design is obviously an indulgence. The Mac Pro is a charcoal gray cylinder that stands about 10 inches high and reflects back a distorted, slightly menacing view of the world. The outer layer of the tube is removable, displaying the Pro's innards in a pleasing industrial array. A cutout at the top of the cylinder creates a lip that acts as a handle, and a visual effect sadly reminiscent of either a trash can or an ashtray."
John Lagomarsino, Director / Editor at The Verge : "The design is sleek, but after working next to it, I can't help but feel there's something sinister about its unassuming looks. It's so straight, so shiny, so metallic — it reminds me of an oversized bullet waiting to be shoved down the barrel of some terrifying novelty sized shotgun. It's definitely got a military vibe that's a little unnerving... I love how quiet the machine is. It's impossible to hear over an external hard drive or ambient air conditioning noise, even under heavy loads. The only sign you'll have that it's cooling itself is the gentle rush of warm air coming out the top of the unit, which makes a surprisingly wide and uniform column of wind."
Dana Wollman, Engadget: Small, fast and in a league of its own. "It's hard to say if the Mac Pro is pricey, per se, given that there's nothing else quite like it. There are plenty of Windows-based workstations, certainly, but none are quite this small or quite this portable (many aren't quite this quiet, either). And if you're a creative professional already hooked into Mac-only apps like Final Cut Pro, this is really your only choice: The new Mac Pro is a serious improvement over the old model in every way, and is likely worth the upgrade. So, while $2,999 (let alone $10,000) is indeed a big investment, it's well worth it for people who live and die by their workstation, and for whom (rendering) time is money."
David Pierce, The Verge: At long last, the pros get some love. "In many ways, the Mac Pro is the fastest and most powerful Mac ever made. But today, as it stands, it's not a drop-in improvement that will instantly make any and every setup faster — its greatest tricks are enabled when software is specifically tuned to this hardware. Because this Mac Pro is now the de facto professional computer for Apple users, most important apps are virtually certain to be upgraded to support its particulars. There's clearly plenty of power here for almost any use case, but while we wait for software updates this machine isn't a particularly notable upgrade from the last-generation Pro, or the latest iMac."
Matt Hill, T3: Verdict. "Not since our first "eyes on" experience with Google Glass earlier this year has the entire T3 office crowded round just to catch sight of a piece of technology. People were gawping before we'd even turned it on."
Apple's Jony Ive helped raise $26.2 million at Sotheby's for Bono's Project (RED).
FORTUNE -- Bono called Jony Ive and his friend Marc Newson the Elvis and Beatles of design. Sotheby's Oliver Barker compared them to Donatello and Michelangelo -- referring to the Renaissance artists, I think, not the Ninja turtles.
Ive and Newson aren't that famous. But they do have a lot of cachet in the world of industrial design -- Ive MOREPhilip Elmer-DeWitt - Nov 24, 2013 12:37 PM ET
The venue -- in San Francisco -- is larger than the site of last month's iPhone event.
FORTUNE -- What might Apple (AAPL) have up its sleeve for the Oct. 22 event it announced Tuesday? Among the rumored new products:
The iPad 5
The iPad mini 2
The new MacPro
Mac OS X 10.9 "Mavericks"
Anything I've missed?
UPDATE: For a round-up of the rumors, I recommend Neil Hughes' What to expect from Apple's Oct. 22 event at AppleInsider.Philip Elmer-DeWitt - Oct 15, 2013 12:30 PM ET
The Mac Pro is the only Apple product that fits the bill, and a new one is due in 2013
FORTUNE -- When Tim Cook announced Thursday that Apple (AAPL) would be investing $100 million to build one of its Mac line of computers exclusively in the U.S. next year, he didn't say which line that was. But he really didn't have to. There's only one Mac that fits the bill, MOREPhilip Elmer-DeWitt - Dec 8, 2012 6:34 AM ET
Forced to telegraph future product plans, despite a promise to double down on secrecy
FORTUNE -- Apple (AAPL) power users -- professionals who do video editing and other computational heavy lifting with high-end software suites on multiple screens driven by top-of-the-line computer towers -- have been taking it on the chin lately.
Mac OS X Lion killed all the older versions of Adobe's (ADBE) Creative Suite and removed the all-windows Expose function many MOREPhilip Elmer-DeWitt - Jun 13, 2012 12:41 PM ET
Back-to-school sales and a refreshed desktop line may have pushed it over the edge
The iPad's been getting a lot more buzz lately, but Apple's (AAPL) computer line is still the company's No. 2 source of revenue (after the iPhone) -- a point likely to be driven home again when Apple reports its fiscal fourth quarter earnings next Monday.
How's the Mac doing? Unit sales, which stalled in Q2 as customers waited MOREPhilip Elmer-DeWitt - Oct 11, 2010 6:30 AM ET
Shortages of iMacs and Mac Pros signaled long overdue product updates
[UPDATE: Apple, as expected, released new iMacs and Mac Pros Tuesday. The iMacs start at $1,199. The Pros start at $2,499 and can be configured with up to 12 processing cores. Press releases, with specs, here and here.
There's also a new $999 27-inch Cinema Display (specs) and a $69 wireless multi-touch trackpad accessory for desktop Macs.
Last -- and least MOREPhilip Elmer-DeWitt - Jul 27, 2010 8:16 AM ET
The pressure is on Apple's CEO to surprise and amaze the tech world on Monday
"You won't be disappointed," wrote Steve Jobs a few weeks ago in one of his cryptic -- and increasingly frequent -- e-mail pronouncements.
This one was in response to a fan concerned that Apple's (AAPL) Worldwide Developers Conference, which Jobs will kick off with a keynote address, had been upstaged by Google's (GOOG) I/O conference a few MOREPhilip Elmer-DeWitt - Jun 5, 2010 5:23 PM ET
Adding to the growing buzz -- some of which he helped create -- around a possible refresh of Apple's (AAPL) iMac line of desktop computers, Kaufman Bros.' Shaw Wu issued a report to clients Monday morning with the latest update from his supply chain sources.
Noting that AppleInsider reported Friday that Apple seems to be running short of iMacs, Wu makes the following bullet points:
Timing: "In our experience, when AAPL sends MOREPhilip Elmer-DeWitt - Feb 2, 2009 11:39 AM ET
Where was the new iMac that Apple watchers expected Steve Jobs -- or rather, Phil Schiller -- to unveil at Macworld?
In a report to clients issued Monday, Kaufman Bros.' analyst Shaw Wu says it will be out before March, or June at the latest, and he offers three reasons that the refresh of Apple's best-selling desktop machine is running behind schedule. According to his latest supply chain checks:
Apple hasn't yet MOREPhilip Elmer-DeWitt - Jan 26, 2009 1:30 PM ET
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