Mac Pro
Apple's "Made in USA" computer likely to be Mac Pro
December 8, 2012: 6:34 AM ETThe Mac Pro is the only Apple product that fits the bill, and a new one is due in 2013
FORTUNE -- When Tim Cook announced Thursday that Apple (AAPL) would be investing $100 million to build one of its Mac line of computers exclusively in the U.S. next year, he didn't say which line that was. But he really didn't have to. There's only one Mac that fits the bill, and that's the Mac Pro. Here's why:
- A $100 million factory, Dan Luria, a labor economist at Michigan Manufacturing Technology Center told Bloomberg, employs about 200 people and produces about 1 million units per year
- Last year, Apple sold 18 million Macs, including 13.5 million MacBooks and 4.6 million desktops (iMacs, minis and Mac Pros). Only the Mac Pro and mini sell fewer than 1 million per year, and the Mac Pro is considerably heavier and more expensive to ship
- Apple, through a spokesperson and through Tim Cook himself, has already indicated that it will be producing a new Mac Pro in 2013
- Any extra labor costs associated with manufacturing in the U.S. can be more easily absorbed by a $2,500-$3,800 Mac Pro than by a MacBook or an iMac that sell for $1,000 to $1,300.
- Mac Pros are easier to build and customize than any other Apple product
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Tim Cook feels the wrath of the Apple power user
Forced to telegraph future product plans, despite a promise to double down on secrecy
FORTUNE -- Apple (AAPL) power users -- professionals who do video editing and other computational heavy lifting with high-end software suites on multiple screens driven by top-of-the-line computer towers -- have been taking it on the chin lately.
Mac OS X Lion killed all the older versions of Adobe's (ADBE) Creative Suite and removed the all-windows Expose function many MORE
Philip Elmer-DeWitt - Jun 13, 2012 12:41 PM ET -
Did Apple sell 4 million Macs?
Back-to-school sales and a refreshed desktop line may have pushed it over the edge
The iPad's been getting a lot more buzz lately, but Apple's (AAPL) computer line is still the company's No. 2 source of revenue (after the iPhone) -- a point likely to be driven home again when Apple reports its fiscal fourth quarter earnings next Monday.
How's the Mac doing? Unit sales, which stalled in Q2 as customers waited MORE
Philip Elmer-DeWitt - Oct 11, 2010 6:30 AM ET -
Apple.com store is down. New Macs due
Shortages of iMacs and Mac Pros signaled long overdue product updates
[UPDATE: Apple, as expected, released new iMacs and Mac Pros Tuesday. The iMacs start at $1,199. The Pros start at $2,499 and can be configured with up to 12 processing cores. Press releases, with specs, here and here.
There's also a new $999 27-inch Cinema Display (specs) and a $69 wireless multi-touch trackpad accessory for desktop Macs.
Last -- and least MORE
Philip Elmer-DeWitt - Jul 27, 2010 8:16 AM ET -
Can Steve Jobs deliver the goods?
The pressure is on Apple's CEO to surprise and amaze the tech world on Monday
"You won't be disappointed," wrote Steve Jobs a few weeks ago in one of his cryptic -- and increasingly frequent -- e-mail pronouncements.
This one was in response to a fan concerned that Apple's (AAPL) Worldwide Developers Conference, which Jobs will kick off with a keynote address, had been upstaged by Google's (GOOG) I/O conference a few MORE
Philip Elmer-DeWitt - Jun 5, 2010 5:23 PM ETPosted in: 2010, 4th Gen iPhone, Apple, Apple TV, iAd, iPhone, iPhone 4.0, iPhone HD, iTunes.com, Keynote, Lala.com, Mac mini, Mac OS 10.7, Mac Pro, MacBook Air, MobileMe, Steve Jobs, WWDC -
Analyst: iMac update "within a few weeks"
Adding to the growing buzz -- some of which he helped create -- around a possible refresh of Apple's (AAPL) iMac line of desktop computers, Kaufman Bros.' Shaw Wu issued a report to clients Monday morning with the latest update from his supply chain sources.
Noting that AppleInsider reported Friday that Apple seems to be running short of iMacs, Wu makes the following bullet points:
Timing: "In our experience, when AAPL sends MORE
Philip Elmer-DeWitt - Feb 2, 2009 11:39 AM ET -
Why the iMac is late
Where was the new iMac that Apple watchers expected Steve Jobs -- or rather, Phil Schiller -- to unveil at Macworld?
In a report to clients issued Monday, Kaufman Bros.' analyst Shaw Wu says it will be out before March, or June at the latest, and he offers three reasons that the refresh of Apple's best-selling desktop machine is running behind schedule. According to his latest supply chain checks:
Apple hasn't yet MORE
Philip Elmer-DeWitt - Jan 26, 2009 1:30 PM ET -
Apple's Fall product lineup
None of this is set in stone -- especially as long as Steve Jobs retains the prerogative to change his mind at the last minute -- but AppleInsider has posted the most definitive road map to date of Apple's (AAPL) fall product lineup.
Citing unnamed "people familiar with the situation," AppleInsider's Kasper Jade ticks off a schedule of release for a batch of new iPods, overhauled notebooks and refreshed iMacs, confirming MORE
Philip Elmer-DeWitt - Aug 28, 2008 10:38 AM ETPosted in: Apple, iMac, iPod, iPod nano, iPod touch, Mac mini, Mac Pro, MacBook, MacBook mini, MacBook Pro, Macintosh, Steve Jobs -
Buyer's Guide: MacBook OK to buy; iPhone only if you need it
MacRumors has issued an update of its immensely useful Buyer's Guide -- a consumer-oriented cheat sheet that tracks the update cycle of Apple's product line and offers informed opinions about whether you should go ahead buy that MacBook Pro you've been lusting after or wait for the next model. As MacRumors put it:
Apple updates their products in a very consistent manner. A Mac comes out at a certain price with MORE
Philip Elmer-DeWitt - Apr 11, 2008 10:19 AM ET -
Apple's MacBook (hot) Air problem
What is it about Apple computers that makes them run so hot?
Complaints about overheating notebooks -- Apple doesn't call them laptops anymore for reasons that become obvious once you use them for a few minutes -- surfaced soon after the release of both the MacBook Pro in early 2006 and the MacBook later that spring.
Now the problem is the new MacBook Air. Despite assurances from Apple (AAPL) reps at MacWorld MORE
Philip Elmer-DeWitt - Mar 13, 2008 2:40 PM ET
