FORTUNE -- It's by Michael Hiltzik, who says he owns three MacBook Airs and several smartphones but no iPhones, iPads or Apple (AAPL) shares.
To get you started:
"Since hitting an all-time peak of $705 in mid-September, the shares have been on a long slide, reaching $419 before recovering a bit to almost $462 last week. At the peak, learned Wall Street analysts were speculating about how high Apple could go and whether the sky really was the limit; at the current trough, they're all but proclaiming the end of the Apple era.
"Here are the questions on everyone's lips: Who's right? And where does it go from here?
"And here are the answers: I don't know. You don't know. Nobody on CNBC knows. And if they try to tell you they do know, run for the hills with your hand on your wallet.
"What we can say, however, is that the sentiment and stock action related to Apple offer a perfect study in how conjecture and misunderstanding can trump actual knowledge when it comes to evaluating a company. When the company is as much the focus of worldwide attention and as uncommunicative about its own plans as Apple, the effect is even sharper."
The piece appears on the front page of Sunday's business section, but you can read it online today: How Apple invites facile analysis.
Thanks to reader Howard Kaplan for the link.
The TV networks that invested big to create the online video service don't seem to like what it's maturing into.
FORTUNE -- It must be immensely frustrating to either own or manage Hulu. The viewing public is moving away from cable and satellite toward Internet viewing, but so slowly and uncertainly that programmers can't simply port all their shows online and be done with it. They have to keep the cable MOREDan Mitchell, contributor - Jun 23, 2011 4:26 PM ET
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* Nintendo pulled the wraps off its highly-anticipated new home videogame console, the Wii U. During the press event, the company emphasized the actual gaming experience over hardware specifications, though it was pretty quickly established that games would be in high-definition, a first for the company's home consoles. The MOREJP Mangalindan, Writer - Jun 8, 2011 10:19 AM ET
A flurry of last-minute music industry deal-making, a cloud of confusion
You might think that Apple (AAPL), having labored for more than a year to get its new music and video streaming service -- dubbed iCloud -- ready for prime time, would have nailed down the necessary digital rights before making any public announcements.
But that's not the way negotiations work, especially in the entertainment industry. So it wasn't until Thursday, with MOREPhilip Elmer-DeWitt - Jun 3, 2011 6:38 AM ET
With a debate about major changes to IP, copyright and piracy statutes erupting in Washington, industry lobbyists and Google are engaged in a war of words.
FORTUNE -- A scathing report delivered to the British government this week urges that policy on intellectual property be applied "on the basis of evidence, rather than weight of lobbying." That, the report noted, would be a big change from the status quo.
It would seem MOREDan Mitchell, contributor - May 20, 2011 12:28 PM ET
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