Live

Apple is live streaming today's event at 1:00 p.m Eastern

October 22, 2013: 9:39 AM ET

Available for free on any up-to-date Mac, iPhone, iPad or Apple TV.

Screen Shot 2013-10-22 at 9.27.49 AM

FORTUNE -- The announcement just turned up on Apple's (AAPL) home page. The fine print:

Live Streaming video requires Safari 4 or later on OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

My San Francisco colleague JP Mangalindan will be live blogging from inside the Yerba Buena Center. I'll be watching from home. You can too.

LINK: Apple Special Event. October 22, 2013.

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    The big push so far for TV on the Web has been for static content like movies and TV shows.  Hulu, Netflix, Amazon and iTunes all cater to these formats with catalogs of content, much of which was built years ago.

    Up-to-the-second news and sports are an entirely different animal from a technology standpoint.  Video MORE

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