FORTUNE -- This week, LinkedIn (LNKD) announced a new feature for enhancing users' current mobile email experience called LinkedIn Intro. Available today for iOS devices, LinkedIn Intro is the result of the professional social network's acquisition of the contact management service Rapportive in February 2012.
"What's the No. 1 activity on mobile? It's email, and the growth of mobile email is simply staggering," explained Rapportive founder Rahul Vohra at LinkedIn's Mobile Day event, held in San Francisco. Four years ago, less than 4% of emails were read on mobile. Currently, that percentage is over 50%. Vohra argues the ability to integrate a LinkedIn user's profile information directly into email.
Here's how it works: iOS users with Gmail, Yahoo (YHOO), Aol (AOL), Google (GOOG) Apps, and Apple (AAPL) iCloud e-mail accounts can download LinkedIn Intro, and a pane appears in their current Apple Mail app. If an email recipient is also on LinkedIn, their information pops up within the app, including photo, current position, previous experience, and education among other data.
For some mobile users, the benefits are obvious. People who are networking and/or seeking a new job can dash off better-informed emails more quickly. "With that smaller screen size, the expectation is that users are going to find content much faster," LinkedIn CEO Jeff Weiner put simply.
Also at the event, LinkedIn executives disclosed more data about mobile usage. Two-and-a-half years ago, just 8% of members visited the network via mobile; now 38% of LinkedIn's 238 million users do so. Indeed, Weiner said he expects more than half of users to access LinkedIn in some regions next year.
... that it's profound, mundane, and best in moderation. A lot like a lot of things in real life, actually.
FORTUNE -- My friend Sarah's home burned down at the end of August. A social worker, she didn't have renter's insurance. Her friends immediately started organizing on her behalf. My sister sent around a Facebook invite for a poker tournament to raise funds. Someone else organized a fundraising page on MOREJessi Hempel, writer - Oct 9, 2013 12:31 PM ET
Are we on the precipice of another bubble? Not necessarily, but that doesn't mean there aren't issues with tech stock prices.
By Kevin Kelleher, contributor
FORTUNE -- 2013 is proving to be the year that the stock market fell back in love with the Internet. The question is whether the love affair this time will be an enduring one or just another bout of exuberant infatuation.
For years after the dot-com crash of MOREOct 7, 2013 11:22 AM ET
LinkedIn launches University pages today, and college testing service ACT has created a social network. The guidance counselor is moving online.
By Kate Freeman
FORTUNE -- High school senior Savannah Stehlin says she's "on every social networking site imaginable," and many of her peers would say the same. So it makes sense why ACT, the non-profit behind the popular college entrance exam with the same name, is launching ACT Profile, a MORESep 12, 2013 5:00 AM ET
LinkedIn's head of product tells Fortune about his biggest failure, his greatest achievement and why he's so fascinated with genomics.
By Chanelle Bessette
FORTUNE -- Fortune's annual Brainstorm Tech conference brings together the best and brightest minds in tech innovation. Fortune periodically turns the spotlight on a different conference attendee to offer his or her own personal insight into business, tech, and entrepreneurship. We asked Deep Nishar, LinkedIn's (LNKD) senior vice president of products and user experience, MORESep 11, 2013 12:43 PM ET
LinkedIn is opening itself up to young teenagers. This will not wreck the dreams of our starry-eyed children.
FORTUNE -- Facebook (FB) wasn't much until it opened itself up to people who didn't have a current email address issued by a college or university. Restricting access isn't a great way to build a social media business, Facebook realized. For most social media, scale is everything.
That's why LinkedIn (LNKD) has opened its MOREDan Mitchell, contributor - Aug 21, 2013 1:19 PM ET
The safe-haven social stock has some stiff competition.
By Kevin Kelleher, contributor
FORTUNE -- Everything seems to be going right for LinkedIn (LNKD) these days. Except for maybe one thing: Everyone and their dog knows that everything is going right for LinkedIn.
That's not necessarily a problem for LinkedIn's business. In fact, it could help. As the company broadens into international markets, as it pushes toward new goals like being a clearinghouse for realtime MOREAug 12, 2013 5:00 AM ET
They say imitation is the most sincere form of flattery ...
By Kurt Wagner, reporter
FORTUNE -- If you're going to model your business after an industry leader, you could do a lot worse than looking to LinkedIn. The professional networking site's rise has been impressive, to say the least. Just read Fortune's recent cover story if you need convincing. The site has more users than ever, all spending more time MOREAug 1, 2013 12:53 PM ET
Well, temporarily anyway. The goal? To see what I've gained (and lost) in the last decade.
FORTUNE -- I'm signing off Facebook for the month of August. And Twitter. And Instagram. And LinkedIn, Pinterest, & MessageMe. If you'd like to reach me before September, please send an email to my @fortune address or better yet, call me. I suspect I'll have a bit more time than usual to call you back.
Put MOREJessi Hempel, writer - Aug 1, 2013 5:00 AM ET
As customer relationship management finds itself at a crossroads, Nimble aims to take a bite out of Salesforce and others.
By Andres Vaamonde
FORTUNE -- "CRM" looks like yet another jargony business acronym -- it stands for "customer relationship management," which just doesn't sound all that sexy.
Lack of appealing acronyms aside, the CRM industry is booming. CRM companies create software that helps businesses manage contact with current and future clients MOREJul 30, 2013 5:00 AM ET
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