Google's opens for business today

November 17, 2010: 7:52 AM ET

The product of Google's acquisition of comes alive as a social fashion shopping site. is an interesting play for Google and, from the website, you'll notice that it is unlike anything Google (GOOG) has done before.  There isn't any advertising and the imagery is big and beautiful.  This is all about shopping.

You'll notice that there isn't any Google branding on the site.  The shop site was fast-tracked to market and was a product of its acquisition earlier this year.  Google says there was no time to put in their own branding but subsequent iterations of the site might show some Google logos.

This is a shopping site where users can compare thousands of brands of clothing in a big, visual way. "Google's vision is to help people find and shop for all the world's products."

I'm not seeing a lot of men's clothing listed.  In fact, I'm pretty sure there isn't any men's clothing listed here at all.  This is clearly a site for women.


  • Google buys

    The move would immediately help its product search business. announced on its site today that it had agreed to be picked up by Google. The shopping site allows users to search for jewelry, handbags, shoes, and watches.  It makes money on affiliate links which are estimated to be as high at 10%.

    As Merrill Lynch analyst Justin Post mentioned last month, Google (GOOG)  has yet to realize the potential of its market-leading Product Search MORE

    - Aug 20, 2010 8:36 PM ET
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