After a hiatus of three and a half months without a new TV ad, Apple (AAPL) broke out a pair of fresh "Get a Mac" spots Monday night to soften the ground for the next operating system war with Microsoft (MSFT).
Earlier that day, Apple had announced that it was shipping the newest version of its flagship Macintosh OS -- Snow Leopard -- on Friday, nearly two months before the scheduled release of Windows 7.
"Top of the Line" and "Surprise" zero in on one of the main differences between the two systems -- the profusion of viruses and other malware in Windows and the lack thereof in Mac OS X.
It's been three and a half months since Microsoft (MSFT) put owners of Apple (AAPL) computers on the defensive with the first (and perhaps the best) "Laptop Hunters" ad -- the one featuring a perky actress named Lauren who does a price comparison and decides she's "just not cool enough to be a Mac person."
Lauren, you may recall, started with a $1,000 budget but ended up with a $699.99 Hewlett MOREPhilip Elmer-DeWitt - Jul 9, 2009 5:36 AM ET
A report last week that Apple (AAPL) is preparing to slash prices on its entry level MacBook and iMac models has triggered a flurry of speculation about what the new price points might be.
According to AppleInsider's Kasper Jade, Apple sees the cuts -- which could come in the next month or two -- as an "interim solution" to the growing popularity of netbooks, those sub-compact laptops that Steve Jobs once MOREPhilip Elmer-DeWitt - May 3, 2009 10:17 AM ET
Her name is "Lauren" and she's making the Apple (AAPL) guys nuts.
She's the young, hip, Volkswagen-driving redhead who stars in the latest Microsoft's (MSFT) TV campaign. Told that if she can find a 17-inch laptop for under $1,000 she can keep it, Lauren ends up -- to the Mac aficionados' dismay -- with an HP (HPQ) running Windows Vista.
"I would have to double my budget, which isn't feasible," Lauren says MOREPhilip Elmer-DeWitt - Mar 28, 2009 1:24 PM ET
|Homeless college students seek shelter during breaks|
|America's economic mobility myth|
|Stocks: Where to make money in 2014|
|Snowden docs had NYTimes exec fearing for his life|
|Treasury closes the book on GM bailout with final stock sale|