FORTUNE -- It was raining lightly in New York City for the launch of the iPad Air -- the fifth iPad that Apple (AAPL) has released since 2010 and the first of two coming out this fall. (The second, the Retina iPad mini is due before the end of November.)
But rather than blame the weather for the light turnout -- the lightest yet for an iPad at Apple's Fifth Ave. store -- perhaps we should marvel at the fact that hundreds of New Yorkers and New York tourists will still line up in the rain for yet another variation on a three-and-a-half-year-old theme, no matter how positive the reviews.
Four minutes after the 8:00 a.m. launch, I counted 392 customers in the main line and 27 in pre-order, a total of 419.
In the spreadsheet below, note that I disagree with Piper Jaffray's iPad Mini/4th Gen number. I counted 801 heads that day.
Below: 15 seconds of video from the event.
Apple began selling the re-branded 9.6-inch iPad in 42 countries Friday.
FORTUNE -- The iPad Air went on sale at Apple (AAPL) stores Friday in the U.S., Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, MOREPhilip Elmer-DeWitt - Nov 1, 2013 6:06 AM ET
A sampling of YouTube videos from around the world.
FORTUNE -- With the launch of the iPhone 5S and iPhone 5C Friday, Apple (AAPL) proved that it can still draw a crowd.
New York:Philip Elmer-DeWitt - Sep 20, 2013 4:54 AM ET
We didn't see customers queuing up, but we did spot some entertaining YouTubes.
FORTUNE -- Samsung doesn't have Apple's (AAPL) network of company-owned stores to draw lines of customers, but it's found others ways to attract crowds for the launch of its latest Galaxy smartphone.
Below: Highlights from the Galaxy S4 Worldtour.
New York City:
See also: Samsung's event marketing makes Apple's hype look tame.Philip Elmer-DeWitt - Apr 28, 2013 11:29 AM ET
For the first time in years, Microsoft Windows partisans have something to crow about
FORTUNE -- "Critics will be disappointed to discover that Surface Pro is in fact flying off the shelves."
So wrote long-time Windows blogger Paul Thurrott Saturday in an item that passed on, with evident pleasure, reports of "Apple-like" lines at Microsoft's (MSFT) much-maligned retail stores. (See Surface Pro 128 GB Immediately Sells Out.)
I'll leave it others to comment on MOREPhilip Elmer-DeWitt - Feb 10, 2013 7:31 AM ET
Three months after its debut, the new phone quietly reaches its 101st country
FORTUNE -- I've scoured Google News and YouTube and can't find any launch day videos, photos or news stories about the iPhone 5 landing in St. Kitts.
As the easternmost of the five Caribbean islands scheduled to get the phone on Friday, Dec. 21, St. Kitts was country No. 101 -- making good Tim Cook's pledge to sell the MOREPhilip Elmer-DeWitt - Dec 27, 2012 7:57 AM ET
But Brazil, where unlocked phones start at $1,400 U.S., not so much
Apple (AAPL) delivered the iPhone 4S to two dozen more countries Friday, bringing it -- by our count -- to 76, exceeding its stated goal to be in more than 70 countries by the end of the year.
Friday's launches were in Bahrain, Brazil, Chile, Cyprus, Egypt, French West Indies, Israel, Jordan, Kuwait, Malaysia, Morocco, Peru, Philippines, Qatar, Reunion Island, MOREPhilip Elmer-DeWitt - Dec 16, 2011 5:02 PM ET
Apple released its new phone in 22 countries Friday. In one it's already "unavailable"
Singapore would seem the perfect place for an Apple Store.
The former British colony of 5 million people on the tip of the Malay Peninsula is the world's fifth busiest shipping port, the fourth largest financial center, the second biggest casino gambling market and first in the percentage of millionaire households.
Plus, it can't get enough of those iPhones. The newest MOREPhilip Elmer-DeWitt - Oct 29, 2011 6:55 AM ET
The crowd of 350-400 was smaller than the ones that showed up for the iPad and iPad 2
We counted 352 heads before shooting this video. By the time Apple (AAPL) staffers opened the doors at 8:00 a.m., it had probably grown to 400.
We counted 330 at this store for the launch of the iPhone 3GS, 500-600 for the launch of the original iPad and nearly 1,200 for the iPad 2.
Judging from the MOREPhilip Elmer-DeWitt - Oct 14, 2011 10:01 AM ET
A launch perfectly timed to coincide with the end of Apple's second fiscal quarter
Reports are still drifting in, but it seems likely that most of the 25 countries where Apple (AAPL) launched the iPad 2 on Friday had run out of product by Saturday afternoon.
Pocket-lint reported Saturday that the two flagship Apple Stores in London -- Regent Street and Covent Garden -- were completely out of stock and wouldn't be MOREPhilip Elmer-DeWitt - Mar 27, 2011 7:36 AM ET
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