FORTUNE -- There's been a changing of the guard at J.P. Morgan.
Long-time Apple (AAPL) analyst Mark Moskowitz is out. Taking his place is telecom analyst Rod Hall, who brings with him what he believes is a $63-billion idea.
Apple, he wrote in an inaugural note to clients Tuesday, basically owns the market for laptops priced above $1,000. It's got an estimated 68% market share of the North American market, a 49% share in Western Europe and a 36% share globally.
But according to Hall, the sweet spot for laptops, as indicated by red rectangle in the attached chart, sits just below that price point: In the $500-to-$1,000 range, into which nearly 100 million laptops -- 55% of the total market -- shipped in 2013.
Apple could make as much as a $63 billion a year in that market, Hall argues, if it would just put a keyboard on the iPad. He calls it Apple's "iAnywhere" solution.
"While some iPad users are replacing laptops with the device we believe that most use the iPad as a supplemental device to either a laptop or desktop PC. If iAnywhere allowed these users to flexibly use an iPad as both a PC and a Tablet we believe that many would elect to simply own one device. We also believe that many users currently purchasing lower priced laptops from vendors like Dell would choose to switch to Apple."
Hewlett-Packard is the big player in the $500-$1,000 sweet spot, Hall estimates, followed by Lenovo (16%), Dell (14%), ASUS (12%) and Acer (10%).
One hardware manufacturer Hall doesn't mention is Microsoft (MSFT) -- a curious omission considering that Microsoft sells a family of machines -- the Surfaces -- that sounds a lot like the one he's suggesting Apple make. Since they were introduced in the summer of 2013, Microsoft's Surface hybrids have met with mixed success. According to GeekWire, total Surface revenue reached $853 million on June 30, 2013. That's almost as much as the $900 million write-down the company took in July 2013 for unsold Surface RTs.
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FORTUNE -- Clasp Sony's 13-inch VAIO Pro in one hand, and you'll be impressed by how light it feels. It's even lighter than the most svelte 11-inch MacBook Air.
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FORTUNE -- Ever since buying the first-generation 11-inch MacBook Air three years ago, my wish has been two-fold: make it faster and make it last longer between charges.
Apple (AAPL) took care of the performance issues in 2011, when it switched to a faster Intel processor. Paired with flash-based storage, apps launched briskly and zipped along. It was fast enough. Still, battery life remained a MOREJP Mangalindan, Writer - Jun 13, 2013 7:07 AM ET
And assorted other findings from a national poll of 1,555 registered voters
The question put out there by Poll Position was:
Do you think electronic tablets, such as Apple's (AAPL) iPad, will eventually take the place of laptop computers?
Among results (margin of error +/- 3%):
Overall, 46% of respondents said yes, 34.8% said no, 19.2% had no opinion
Women (39.2% yes) were more skeptical than men (53.2%)
18-29 year olds (36.5% yes) were more skeptical than MORE
Expects average sales of Apple's "quasi-tablet for productivity users" to hit 700,000/quarter
In early April, J.P. Morgan's Mark Moskowitz issued a glowing report on Apple's thinnest notebook computer in which he predicted that Apple would sell $2.2 billion worth of MacBook Airs in the next 12-18 months.
On Thursday he revised his estimates -- upward. Not only did the new models released last October sell like crazy in the Christmas quarter, but MOREPhilip Elmer-DeWitt - Jun 16, 2011 10:07 AM ET
Apple's notebooks sweep every category in the latest report, despite middling reliability scores
Consumer Reports doesn't always love Apple's (AAPL) products. It still doesn't recommend the iPhone 4 because of problems its testing lab had with the external antenna. But in its survey of the current crop of notebook computers released Tuesday, the magazine gave the MacBook line its highest ratings in every category in which Apple competes, from the 11-inch MOREPhilip Elmer-DeWitt - May 25, 2011 7:03 AM ET
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