After a hiatus of three and a half months without a new TV ad, Apple (AAPL) broke out a pair of fresh "Get a Mac" spots Monday night to soften the ground for the next operating system war with Microsoft (MSFT).
Earlier that day, Apple had announced that it was shipping the newest version of its flagship Macintosh OS -- Snow Leopard -- on Friday, nearly two months before the scheduled release of Windows 7.
"Top of the Line" and "Surprise" zero in on one of the main differences between the two systems -- the profusion of viruses and other malware in Windows and the lack thereof in Mac OS X.
It's been three and a half months since Microsoft (MSFT) put owners of Apple (AAPL) computers on the defensive with the first (and perhaps the best) "Laptop Hunters" ad -- the one featuring a perky actress named Lauren who does a price comparison and decides she's "just not cool enough to be a Mac person."
Lauren, you may recall, started with a $1,000 budget but ended up with a $699.99 Hewlett MOREPhilip Elmer-DeWitt - Jul 9, 2009 5:36 AM ET
I got a thoughtful message last week from Jim Neal, a retired advertising and PR guy who owns a little Apple (AAPL) stock and spends a lot of time following its ups and downs.
Lately he's been trying to make sense of Microsoft's (MSFT) Laptop Hunters TV ads -- the ones where ordinary Americans are given a budget and a wad of cash and set loose in a computer store to MOREPhilip Elmer-DeWitt - May 17, 2009 9:18 AM ET
Like a politician with high approval ratings, Apple (AAPL) has responded to Microsoft's (MSFT) attack ads by ignoring them.
After a four-month hiatus with no new "Get a Mac" spots, Apple released four in a row Sunday (available at Apple's website and pasted below the fold).
None of them deal with the charge Microsoft has been hammering home in a series of 60-second TV ads and a quasi-independent "white paper": that spec-for-spec, MOREPhilip Elmer-DeWitt - Apr 20, 2009 9:20 AM ET
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