FORTUNE -- Social score startup Klout has been acquired by Lithium Technologies, a provider of social customer experience solutions for the enterprise, in a deal valued at nearly $200 million, Fortune has learned.
According to two sources familiar with the matter, the deal is a mix of cash and Lithium private stock. (Lithium is gearing up for an IPO, which could happen as early as later this year.) Klout and Lithium are expected to announce the acquisition Thursday morning in a joint press conference. Technology news site Re/Code reported last month that a deal was signed but not closed. A spokesperson for Klout and Lithium declined to comment.
Klout's history has been an interesting one. The startup was co-founded by CEO Joe Fernandez and Binh Tran in 2008 as a way to measure influence on the growing social web. Individuals who signed up would receive a "Klout Score," a numerical value between 1 and 100. In theory, the higher the Klout Score, the more social pull the user has.
Early on, Klout's scoring process earned controversy. How valuable is an individual's social pull? Could it be monetized? And how exactly were Klout scores achieved? To wit, at one point, President Obama ranked lower than tech influencer Robert Scoble, an issue that was remedied with a major redesign in 2012 that offered more accurate scores, as well as further transparency into how scores are measured. Since then, Klout has also expanded with Klout for Business, a portal intended to offer deeper analytics to brands, as well as content creation aggregation, so users could share articles and posts with their audience.
Also: Why Google can Keep it to itself.
YouTube reaches 1 billion unique monthly users, almost 15% of planet Earth [THE NEXT WEB]
Google says that the video site reaches almost one out of every two people on the Internet. Its monthly viewership would make it the planet's third-largest country, behind China and India.
These feats are all the more interesting considering that Google was criticized for over-paying for the site when it bought MOREJP Mangalindan, Writer - Mar 21, 2013 2:00 PM ET
|Ousted Yahoo exec gets $58 million golden parachute|
|GM's recalled Cobalt was a failure from the start|
|Obama would cut deficits by another $1 trillion|
|US Airways won't fire worker who sent lewd tweet|
|Canadians arrest a Heartbleed hacker|