Gunning for the Kindle

• Techmate: Amazon bucks the retail trend

  Ben Baer, Senior Producer - Oct 29, 2009 10:54 AM ET
  Posted in: Amazon, Apple, Barnes & Noble, iPod tablet, Jeff Bezos, Kindle, Kindle 2

• Amazon unveils the new Kindle 2

  Amazon's (AMZN) Kindle has a skinny sister -- the Kindle 2.

  At a press conference Monday morning in Manhattan, CEO Jeff Bezos introduced a thinner, lighter and faster version of the company's surprisingly popular handheld electronic book reader. The price is the same -- $359 -- and it goes on sale today for delivery in 15 days.

  The new device looks very much like the old one, with these improvements:

  Thinner: 0.36 inches MORE

  Philip Elmer-DeWitt - Feb 9, 2009 11:06 AM ET
  Posted in: Amazon, Apple, Google, iPhone, Kindle, Kindle 2