Kevin Smith

5 things to watch for at Macworld

February 7, 2010: 3:52 PM ET

Can Apple's premier trade show survive without Apple? We'll find out next week

Source: IDG

There'll be no Steve Jobs keynote, no gigantic Apple booth, and only about half as many exhibitors -- roughly 220 vs. nearly 500 last year, according to Ars Technica.

But IDG World Expo has determined that the show must go on -- at least for one more year -- and so from Tuesday Feb. 9 to Saturday Feb. 13, San Franciso's Moscone Center will host the software vendors, accessory makers, iPhone developers, fanmag publishers, celebrity bloggers, AAPL investors and Mac faithful that are the Apple community.

[UPDATE: As of Wednesday, IDG has 250 exhibitors and 30,000 pre-registered attendees, according to their press person.]

What's going to make news at Macworld Expo 2010? There'll be dozens of minor product launches vying for attention, of course. You can read about them here.

And Silicon Alley Insider, citing a French blog, suggests that Apple could front-load the event by refreshing its MacBook Pro line, perhaps as early as Tuesday. (See Apple Store back up. No new Macs.)

But the fun at the show itself, as near as we can tell, will be in the highlights:


Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.