FORTUNE -- Apple (AAPL) is an outlier in a major shift of stock ownership that's unfolded over the past five years, according to a note issued Wednesday by Morgan Stanley's Katy Huberty.
She writes that as small investors took their money out of stocks and put it into mutual funds, institutions were picking the slack. Average institutional ownership of the S&P 500 today is 83% of shares outstanding, and it's increasing at the rate of 0.8% per year.
The trend is even more pronounced in the large cap mobile tech companies Morgan Stanley follows. Every one but Apple.
Looking at the really big money -- the top 30 shareholders who tend to hold 30-50% of shares outstanding -- Morgan Stanley found big-money ownership to be at or near record highs for several stocks: Amazon (AMZN), Google (GOOG), Microsoft (MSFT) and Hewlett-Packard (HPQ).
In contrast, the big 30 shareholders currently own what Huberty describes as "a record low" 30% of Apple, compared with the 36% five-year average and a peak of 40% in 2009. (See chart.)
Last week, Bernstein's Toni Sacconaghi put Apple's incremental sales at 15 million.
FORTUNE -- This week's burning question among Apple (AAPL) analysts is this:
If and when China Mobile (CHL) begins selling iPhones to its 759 million subscribers, how many will it sell in the first year?
Everybody's got numbers, but the two most persuasive estimates I've seen came from Bernstein's Toni Sacconaghi and Morgan Stanley's Katy Huberty, who each took the time to show his or MOREPhilip Elmer-DeWitt - Dec 16, 2013 10:22 AM ET
Apple's iPad now trails Android in both units shipped AND revenues, says Morgan Stanley.
FORTUNE -- Apple (AAPL) investors have long taken comfort in the fact that even if its share of tablet shipments fell behind Android's in a particular quarter, the company still took home the lion's share of tablet revenues.
That's no longer true, says Morgan Stanley's Katy Huberty.
Working from the tracking numbers IDC released two weeks ago -- which MOREPhilip Elmer-DeWitt - Nov 15, 2013 8:27 AM ET
Morgan Stanley's chief Apple watcher likes what she sees.
FORTUNE -- Three months ago, Morgan Stanley's Katy Huberty predicted that Apple (AAPL) would sell 34.5 million iPhones in the quarter that ended Sept. 29. In the note she sent to clients Friday she stuck with that estimate -- even though she writes that demand last quarter was probably closer to 37 million.
Except for the "supply constraints" that she believes limited the MOREPhilip Elmer-DeWitt - Oct 18, 2013 7:33 AM ET
In a survey of 799 U.S. customers, 12% of iPhone owners said they might buy one.
FORTUNE -- Apple (AAPL) does not sell a smartwatch. It hasn't introduced one or said anything about making one. But it has filed patents for a computerized touchscreen wristband, and this summer it registered the iWatch trademark in half a dozen countries.
On the strength of that, Piper Jaffray's Gene Munster recently set out to gauge MOREPhilip Elmer-DeWitt - Oct 7, 2013 7:29 AM ET
AlphaWise survey data through Sept. 15 catches early interest in iPhones 5C and 5S.
FORTUNE -- Apple (AAPL) had only just begun taking iPhone 5C pre-orders Sunday when Morgan Stanley's AlphaWise Smartphone Tracker closed the books on Q3 2013, but the survey had already registered a bump in buyer interest in the company's line of smartphones.
According to a note to clients posted early Wednesday by Morgan Stanley's Katy Huberty, the survey's data suggest MOREPhilip Elmer-DeWitt - Sep 18, 2013 6:24 AM ET
In North America, 77% carry iPhones and 57% own Macs.
FORTUNE -- There were several surprises in Katy Huberty's summary Friday of a survey of 530 Morgan Stanley summer analysts and associates in North America (NA), Asia Pacific (APAC) and Europe, the Middle East and Africa (EMEA).
First, who knew that Morgan Stanley hired so many summer interns?
And who knew that they were so devoted to Apple's (AAPL) products?
Huberty doesn't make a MOREPhilip Elmer-DeWitt - Aug 23, 2013 6:22 AM ET
AlphaWise survey finds Chinese willing to pay up to RMB 4,000 ($486) for the Apple brand.
FORTUNE -- Morgan Stanley's Katy Huberty has some good news for Apple (AAPL) and bad news for everybody else trying to sell smartphones in China.
On Monday, the same day the Wall Street Journal put its imprimatur on rumors that have been floating around for weeks -- namely, that Apple is set to launch a pair MOREPhilip Elmer-DeWitt - Aug 20, 2013 4:37 AM ET
New patents support speculation that Apple has saved mobile payments for the fall.
FORTUNE -- "Mobile payments remains a future opportunity," wrote Morgan Stanley's Katy Huberty in her note to clients about Monday's WWDC keynote.
"Apple's 575 million active accounts, which is tracking ahead of our 600 million year-end 2013 estimate, is the largest credit-card linked account base, making it an obvious payments platform over time. Apple often saves new feature/service introductions MOREPhilip Elmer-DeWitt - Jun 11, 2013 8:04 AM ET
Morgan Stanley's Katy Huberty has done the math.
FORTUNE -- One of the fears that sent Apple's (AAPL) stock price into a seven-month tailspin was concern that the company's enviable profit margins -- which had already taken a hit when it introduced a flurry of new products last fall -- could be hit again if it launches a lower-priced iPhone this fall.
Not to fear, writes Morgan Stanley's Katy Huberty in a note MOREPhilip Elmer-DeWitt - Jun 3, 2013 6:40 AM ET
|ID'ing alleged Bitcoin creator leads to L.A. car chase|
|Wal-Mart slashes iPhone prices|
|Russia already paying price for Ukraine|
|Albertsons to merge with Safeway|
|China has first corporate bond default by solar firm|