FORTUNE -- When Apple (AAPL) released a pair of new iPhones in September, demand was so lopsided in favor of the more expensive (by $100) model that many on Wall Street assumed that the pricing on the cheaper iPhone was some kind of blunder.
The iPhone 5S continues to outsell its more moderately price sibling -- by three to one in the U.K., according to a Kantar World Panel report released Monday -- but somebody is buying the iPhone 5C.
Who are these mysterious customers?
In Monday's news release, Kantar's Dominic Sunnebo offers some clues.
"The cheaper 5C," he writes, "appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model."
Below, Kantar's report on 10 selected smartphone markets for the three months that ended Oct. 31. The Sept. 20 release of the new iPhones gave Apple a "significant bounce," according to Kantar, but not enough to make a dent in Android's 70.9% share of sales in August, September and October.
The conspicuous exception was Japan, where Apple's share of sales hit 76.1% in October thanks to the company's new distribution deal with NTT DoCoMo.
If the Japanese love the iPhone now, could they have hated it in 2009?
FORTUNE -- The most salient fact about Brian X. Chen's Why the Japanese Hate the iPhone, written for Wired.com in early 2009, nearly three years before Chen joined the New York Times, is that the editor's note responding to Chen's excoriation in AppleInsider is longer (at 751 words) than the original (678 words).
Daniel Eran Dilger, who wrote the MOREPhilip Elmer-DeWitt - Nov 28, 2013 12:12 PM ET
How a marketing message makes its way from press release to headline.
FORTUNE -- The PR folks at Kantar Worldpanel are worth every penny they're getting paid.
Kantar is the research arm of the London-based WPP Group (which happens to handle Microsoft's (MSFT) online ad sales). It's best known for its quarterly reports on smartphone shares in 10 markets worldwide.
And for the third quarter in a row, Kantar's press release led not with the results for Android (No. MOREPhilip Elmer-DeWitt - Nov 5, 2013 8:21 AM ET
But the iPhone lost ground this summer in China, Germany, Mexico and Spain.
FORTUNE -- Apple's (AAPL) share of the U.S. smartphone market, grew to 43.4% from 35.6% between May and July according to a Kantar World Panel survey released Monday, a gain of 7.8 percentage points that came almost entirely out of the hide of Google's (GOOG) Android (down 7.6 points).
That may come as a surprise, given that Apple hasn't released MOREPhilip Elmer-DeWitt - Sep 4, 2013 7:53 AM ET
Android took 64% of smartphone sales in 10 countries polled. iPhone led only in Japan.
FORTUNE -- According to a report issued Monday by Kantar Worldpanel ComTech, Google's (GOOG) Android gained market share in all 10 countries surveyed to achieve an average 64% share of smartphone sales.
Android's strongest showing was in Spain, where its market share measured 93.5%. Its tightest race was in the U.S., where according to Kantar Android holds MOREPhilip Elmer-DeWitt - Apr 30, 2013 9:41 AM ET
Apple hit highest-ever 53.3% share by Nov. 25, up from 38.8% in 2011, Kantar reports
FORTUNE -- It's been exactly three months since Apple (AAPL) launched the iPhone 5, and the effect on the data released Friday by Kantar Worldpanel ComTech couldn't be clearer -- at least in the U.S.
In the 12 weeks ending Nov. 25 -- including Black Friday, but not Cyber Monday or the three weeks in December when Apple's MOREPhilip Elmer-DeWitt - Dec 21, 2012 2:07 PM ET
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