Erin Burnett has hit on what she must think is a winning formula
I don't spend a lot of time watching CNBC, but I've seen enough of Erin Burnett's coverage of Apple (AAPL) to see the pattern.
Last fall, it was an interview with Tiger Management's Julian Robertson in which she tried -- and failed -- to get him to call Apple's rising stock price a "bubble." (See How not to interview a hedge fund legend.)
In January, three weeks before the stock hit $364.90, an all-time record intraday high, she landed on the New York Post's Page Six for this on-air remark: "It was the It Stock of '07, and it is apparently the s - - t stock of 2008." (See CNBC's hottie has a potty mouth.)
Then on Friday, as Apple's shares were performing more to her liking, down $7.74 (2.16%) for the day, she found someone who would do on air what Julian Robertson wouldn't: Agree with her characterization of Apple as "the short of the century."
If CNBC's Erin Burnett weren't born yesterday, she would know that when Julian Robertson likes a stock, he really likes it. When he ran Tiger Management, one of the early hedge funds, his motto was "find the 200 best companies in the world and invest in them, and find the 200 worst companies in the world and go short on them."
But she was born yesterday. So she began her Robertson MOREPhilip Elmer-DeWitt - Nov 4, 2010 3:28 PM ET
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