FORTUNE -- Bono called Jony Ive and his friend Marc Newson the Elvis and Beatles of design. Sotheby's Oliver Barker compared them to Donatello and Michelangelo -- referring to the Renaissance artists, I think, not the Ninja turtles.
Ive and Newson aren't that famous. But they do have a lot of cachet in the world of industrial design -- Ive at Apple (AAPL), Newson for everyone from Trek bikes to Ikepod watches.
And now they've proved themselves formidable fundraisers. A collection of objects the two designers curated raised more than $13 million at a Sotheby's Project (RED) auction Saturday night. That amount was matched by the Bill and Melinda Gates Foundation to bring the total to $26.2 million. All proceeds will go to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.
Most of the objects for sale were simply chosen, not designed, by Ive or Newson. But the big money makers were items they either modified -- like the Steinway piano with red top that fetched for $1.9 million -- or designed from the ground up -- like the Leica camera that sold for $1.8 million and the aluminum table that raised $1.7 million.
The fourth biggest money maker -- the (RED) Mac Pro that sold for just under $1 million -- bears both their names, but I'm pretty sure Ive did most of the design work.
LINK: Sotheby's press release (pdf).
Below: A 5:15 minute YouTube video featuring Bono, Barker, Newson and Ive that explains what the auction was all about.
Charlie Rose has clips of Apple's chief designer in whatever size fits your schedule.
FORTUNE -- We haven't seen this much of Jony Ive -- Apple's (AAPL) senior vice president for design -- since he was knighted by Princess Anne in 2012.
Last week it was a book -- Leander Kahney's Jony Ive: The genius behind Apple's greatest products.
Tonight it's a fundraiser at Southeby's for Bono's Project (RED).
And on Friday it was MOREPhilip Elmer-DeWitt - Nov 23, 2013 11:20 AM ET
Dogfight: How Apple and Google Went to War and Started a Revolution, by Fred Vogelstein.
FORTUNE -- For reporters who know how hard it is to get anyone at Apple (AAPL) to talk -- never mind an engineer at the center of the action -- Fred Vogelstein's piece in the Oct. 4 New York Times Sunday Magazine was a revelation. It told the iPhone creation story from the perspective of Andy Grignon, the senior engineer MOREPhilip Elmer-DeWitt - Nov 12, 2013 8:31 AM ET
Exclusives with Businessweek and USA Today have veteran reporters scratching their heads.
FORTUNE -- The image Tim Cook, Craig Federighi and Jony Ive on the cover of Bloomberg Businessweek yucking it up behind the big red headline "What, Us Worry?" stirred a lot of questions -- and a few dozen follow-up stories -- among the chattering classes of the tech world.
Was the sly reference to Mad Magazine deliberate? Was Bloomberg laughing MOREPhilip Elmer-DeWitt - Sep 19, 2013 8:31 PM ET
A highly anticipated fall announcement from Apple could bring some of the long-awaited upgrades that fans and investors have been calling for.
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A new look, new services and maybe new MacBooks at Apple's developers conference.
FORTUNE -- The annual gathering of Apple (AAPL) developers -- which sold out in less than 2 minutes when tickets went on sale in April -- kicks off Monday with CEO Tim Cook's keynote at 10:00 a.m. PST (1:00 p.m. EST) in San Francisco's Moscone Center.
There is, as usual, much fevered speculation among the Apple bloggers about what MOREPhilip Elmer-DeWitt - Jun 8, 2013 8:19 AM ET
As Apple prepares iOS 7, it could stand to learn a few things from Facebook Home.
FORTUNE -- Now we know: The Facebook Phone is neither a phone, nor an operating system. Instead, Zuckerberg unveiled a downloadable collection of apps, available April 12, that will be supported on select Android phones to start, including the $99 HTC First, the first device to come pre-loaded with it. Home, as the whole kit MOREJP Mangalindan, Writer - Apr 5, 2013 6:42 AM ET
For British viewers, it's better than a guest spot on Sesame Street or Mister Rogers
FORTUNE -- Not having grown up watching the world's longest-running children's program, the news Friday that Sir Jony Ive, designer of every Apple (AAPL) product since the Bondi blue iMac, had won a gold Blue Peter badge meant nothing to me. Having seen the clip above, I think get it now.
Thanks to Quartz's Christopher Mims for MOREPhilip Elmer-DeWitt - Feb 20, 2013 4:50 PM ET
With two taps of a sword, Jony Ive becomes Sir Jonathan
FORTUNE -- Britain's Princess Anne does the honors, then she and Apple's (AAPL) senior vice president for industrial design have a nice long chat.
BELOW: A 2:24 ITV report includes a brief interview with Ive and footage of him and the Queen.Philip Elmer-DeWitt - May 24, 2012 12:25 PM ET
The senior VP's chief weakness, writes Fortune's Adam Lashinsky, is his naked ambition
He's young (43). Comfortable on stage (played Sweeney Todd in high school). Has serious nerd credentials (Stanford, NeXT). Shares Steve Jobs' obsession with detail (keeps a jeweler's loupe in his office to check every pixel on every icon). And the division he heads -- mobile software -- drives nearly 70% of Apple's (AAPL) income.
"He's a sharp, down-to-earth, and talented MOREPhilip Elmer-DeWitt - Jan 17, 2012 5:29 AM ET
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