Apple's slick promotional videos have become a ripe target for mockery
Nobody can match the quality of the work coming out of Jonathan Ive's industrial design shop, but his soft-spoken commentaries in Apple's (AAPL) promotional videos are becoming a cliché.
That makes them a ripe target for parody, and on Thursday night Conan O'Brien gave it his best shot.
TBS has posted a short version. A longer version, including O'Brien's finger-wriggling imitation of MOREPhilip Elmer-DeWitt - Mar 5, 2011 6:39 AM ET
A rare visit with the man who designed the iMac, the iPod and the iPhone
"I guess it's one of the curses of what you do," says Jonathan Ive, Apple's senior vice president for industrial design, "is that you are constantly looking at something and thinking 'Why why why is it like that? Why is it like that and not like this?'"
Ive's five-minute appearance in Objectified is one of the centerpieces MOREPhilip Elmer-DeWitt - Nov 7, 2009 6:33 AM ET
The celebrity gossip site TMZ.com has posted what it claims is an iPhone snapshot of Steve Jobs leaving Apple's (AAPL) Cupertino, Calif., campus Wednesday afternoon with Jonathan Ive, senior vice president for industrial design.
That would make it the first photograph of Apple's CEO published since his last public appearance nine months ago -- at the unveiling of the aluminum unibody MacBooks in the company's Town Hall meeting rooms on October MOREPhilip Elmer-DeWitt - Jul 30, 2009 3:19 AM ET
Jonathan Ive, the reclusive designer of the iMac, iPod, PowerBook G4, MacBook and iPhone, made a rare public appearance Tuesday night at London's Royal College of Art, where he was the guest of honor and featured speaker at an "Innovation Night" dinner.
The event was by invitation only, but one of the attendees was the BBC's Rory Cellan-Jones, who filed an appreciative report on the Beeb's dot.life site.Philip Elmer-DeWitt - Jul 1, 2009 12:41 PM ET
"You know, I think it wouldn't be a party," Steve Jobs told Fortune in February, describing the future of his company if, as he put it, Jobs got hit by a bus. "But there are really capable people at Apple. ... My job is to make the whole executive team good enough to be successors."
Life at Apple without Jobs may be more than just a hypothetical. The 53-year-old Silicon Valley MOREPhilip Elmer-DeWitt - Jun 24, 2008 11:20 AM ET
It's no accident that Eve, Wall-E's sleek, pod-like love interest in the forthcoming Disney/Pixar animated feature film by the same name, looks like something out of Apple's (AAPL) design department.
Writing in the current issue of Fortune, Richard Siklos reports that Jonathan Ive, head of Apple's design department and the man responsible for the iMac, iPod and iPhone, had a hand in creating the robot.
In the piece, director Andrew Stanton tells MOREPhilip Elmer-DeWitt - May 12, 2008 12:53 PM ET
One of the nicest things about Jonathan Ive, chief designer of the iPod, the iPhone and just about every other Apple (AAPL) product since the original candy-colored iMac, is that he has displayed absolutely no ambition to rise to the top of Apple Inc. He seems content to lead a design team that is without equal in the world of consumer electronics.
Which is what makes the two questions at the MOREPhilip Elmer-DeWitt - Dec 8, 2007 5:47 PM ET
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