Live from Apple's iPhone event

Fifteen months after the iPhone 4 was introduced, Apple unveils its successor: the iPhone 4S

Cook wraps it up. Photo: PED

Apple on Tuesday introduced a new iPhone, the iPhone 4S, and a new voice control system called Siri that it hopes will keep it ahead of its competitors by changing the way people communicate with their mobile phones.

Siri, however, is still in beta -- or not quite finished -- mode.

And the phone most of the world was waiting for -- the iPhone 5 -- did not materialize.

The result: A special event that was more an update on existing products than the breakthrough many were expecting.

The market reacted by punishing the stock. By 2:11 PM, Apple was trading at $360.44, down $14.46 (3.9%) from its opening price of $374.90. Only two weeks ago it hit an all-time intraday high of $422.86.

The stock recovered somewhat by the end of the day to close at $372.50, down only $2.10 (0.56%) for the day.

Below: Our live blog of the event in reverse order, with the most recent entries on top.

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Posted in: Apple, AT&T, Business 2.0, iPhone, iPhone 4, iPhone 4S, iPhone 5, Jon Fortt, Mobile, Siri, Sprint, Steve Jobs, Tim Cook, Verizon

• Video faceoff: Munster vs. Gauna on the post-Jobs era

  A lot of room to grow, says one. The beginning of the end, says the other.

  Few analysts have championed Apple (AAPL) as long or as loyally as Piper Jaffray's Gene Munster, who stuck his neck way out ahead of the pack with his early iPhone sales predictions.

  Few analysts are more deeply reviled by Apple investors than JMP Securities' Alex Gauna, who has made quite a name for himself as an MORE

  Philip Elmer-DeWitt - Aug 26, 2011 5:54 AM ET
  Posted in: Alex Gauna, Apple, JMP Securities, Jon Fortt, MSNBC, Piper Jaffray, Steve Jobs

• Apple's new priority: mobile

  In this episode of Techmate, Jon Fortt and Philip Elmer-Dewitt discuss Apple's (AAPL) new iPhone, and explain how the company's focus has shifted from computers to mobile devices. Plus, find out what the new phone means for tech titans like Intel (INTC), Google (GOOG) and Cisco (CSCO).

  Mason Cohn, Producer - Jun 7, 2010 8:07 PM ET
  Posted in: AAPL, Apple, Apple CEO, Apple iPhone, cell phone, Cisco, csco, GOOG, Google, INTC, Intel, iPad, iPhone 3G, iPhone 4, iPhone 4.0, iPhone OS, iPhone OS 4, Jon Fortt, Mobile, Philip Elmer-DeWitt, Steve Jobs, Tablets

• BlackBerry: Innovate or die!

  In this episode of Techmate, Jon and Michael explain why despite its large market share Research in Motion (RIMM) and its iconic BlackBerry may be threatened by the touchscreen revolution. With Apple's (AAPL) iPhone becoming evermore popular and Google's (GOOG) Android OS quickly gaining steam, the Techmates wonder if smart-phone keyboards will  soon be extinct. Plus, as an added bonus, find out why Michael is now smitten with his Nexus MORE

  Mason Cohn, Producer - Apr 30, 2010 12:11 PM ET
  Posted in: Androd, Android OS, Apple, BlackBerry, Droid, GOOG, Google, iPad, iPhone, iPhone OS, Jon Fortt, Michael Copeland, Microsoft, MSFT, Research in Motion, RIMM, Swype

• Facebook: The social Google?

  In this episode of Techmate, Jon and Michael breakdown Facebook's F8 conference, and the company's strategy to become the Google (GOOG) of the social-Web.

  Mason Cohn, Producer - Apr 21, 2010 9:08 PM ET
  Posted in: F8, Facebook, Facebook Connect, Facebook vs. Google, GOOG, Google, Jon Fortt, Mark Zuckerberg, Michael Copeland

• Techmate: Apple's new iPhone OS is ad friendly

  In this episode of Techmate, Jon explains why Apple's (AAPL) new iPhone 4.0 operating system, with its beefed up advertising features, is a direct attack on Google (GOOG).

  Mason Cohn, Producer - Apr 8, 2010 8:23 PM ET
  Posted in: AAPL, AdMob, Android, Apple, Apple iPhone, Apple Store, applications, apps, Cupertino, GOOG, Google, iAd, iPad, iPhone, iPhone OS, iPhone OS 4, iPhone OS 4.0, Jon Fortt, Steve Jobs

• Techmate: iPad searches for a use

  In this episode of Techmate, Jon and Michael wonder what Apple's (AAPL) iPad will actually be used for.

  Mason Cohn, Producer - Apr 2, 2010 1:54 PM ET
  Posted in: AAPL, Apple, Apple tablet, Hewlett-Packard, HP Slate, HPQ, iPad, Jon Fortt, Michael Copeland, Steve Jobs, Tablets

• Techmate: Google vs. Apple = open vs. closed

  In this episode of Techmate, Jon and Michael compare Apple's (AAPL) closed-system strategy to Google's (GOOG) more open approach.

  Mason Cohn, Producer - Mar 31, 2010 1:04 PM ET
  Posted in: AAPL, Android, Android Market, App Store, Apple, apps, Chrome, Chrome OS, GOOG, Google, Google Android, Google Chrome OS, Google phone, iPad, iPhone, Jon Fortt, Leopard, Michael Copeland, open source, Open vs. Closed, OS X, Snow Leopard, Steve Jobs

• US says smartphones are data-hogs

  Mason Cohn, Producer - Jan 13, 2010 11:45 AM ET
  Posted in: broadband, Facebook, FCC, federal communications commission, Fortt, Genachowski, Jon Fortt, Julius Genachowski, Net neutrality, privacy, spectrum