Because that's what the market will bear -- at least for now
However, one-year subscriptions to Popular Science (the paper magazine) are currently selling for $12 -- or $1 an issue. And TIME subscriptions can be had for $20 -- around 35¢ an issue.
"We're trying to make our readers not feel like we're slapping them in the face as we explore this new world," said Popular Science editor-in-chief Mark Jannot, who demonstrated the latest iPad edition of his magazine to a roomful of developers, designers and business strategists. "But we're going to continue to be aggressive about pricing. We'll see what the market will bear."
So far it seems to be bearing up for Jannot.
Can Steve Jobs' tablet do for magazines what the sneaker phone did for Sports Illustrated?
Joe Zeff, who ran Time Magazine's graphics department for a few years while I was there, is getting some attention for an idea he floated on his new Design Blog: publishers, he suggests, should lure readers to their struggling magazines by giving away free Apple (AAPL) iPads in return for paid subscriptions.
It's a variation on MOREPhilip Elmer-DeWitt - Feb 3, 2010 6:31 AM ET
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