Alec Brownstein used Google's Adwords to target potential Creative Directors who'd naturally be Googling themselves.
How do you get noticed in the creative world? You have to get the attention of the Creative Directors who do the hiring at the companies you want to work for. But how do you target them specifically? You could stalk them, but that isn't likely going to endear them to you.
Alec Brownstein came up with a pretty clever idea. Knowing that Creative Directors would be likely to Google themselves (searching for their own names), he bought some ad space on Google for a list of Creative Directors (with unique names) at companies he liked. Total cost: $6.
"Everybody Googles themselves," Brownstein explained. "Even if they don't admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable."
All but one responded. He got interviews and two job offers.
He now works at Young & Rubicam in New York. Is this the new way to get noticed on the Internet? This example is bound to spawn others, especially with the impressive results. Video below.
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