Chief complaints: lack of volume control or camera and that the battery life's too short
Click to enlarge. Source: 451 Research
They liked the price, the color screen and the selection of books on Amazon (AMZN). They wish it had a volume control button and a camera and that the battery lasted longer.
Those are some of the results of a survey of 254 Kindle Fire owners conducted in January by ChangeWave Reserach, a service of 451 Research.
54% said they were very satisfied with their new tablet, which is better than the 39% "other tablet devices" got in a November survey, but considerably less than the 74% of Apple (AAPL) iPad owners who said they were very satisfied.
Moreover, the percentage of early adopter types who told ChangeWave they were "very likely" to buy a Kindle Fire fell from 4% in December, when the initial excitement was at its peak, to 2% in January. The number who were "somewhat likely" to buy one fell from 13% to 10%.
But the finding ChangeWave found most interesting -- and which they highlighted in a release to the public Thursday morning -- was that nearly three-in-ten consumers who own a Kindle Fire (29%) said they will spend more money at Amazon over the next 90 days, compared with 19% of non-owners.
Given that Amazon is selling the Kindle Fire at a loss, that may be the result that matters most to CEO Jeff Bezos.
For more on the ChangeWave findings, click here.
Below the fold: More charts from the January survey.
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Click to enlarge. Source: Jeff Forsberg
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Source: Amazon
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| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.95 | -0.16 | -1.97% |
| Microsoft Corp | 31.27 | -0.17 | -0.54% |
| Ford Motor Co | 12.28 | -0.25 | -2.00% |
| General Electric Co | 19.39 | 0.17 | 0.88% |
| Citigroup Inc | 32.36 | -1.00 | -3.00% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,938.67 | -27.02 | -0.21% |
| Nasdaq | 2,933.17 | -15.40 | -0.52% |
| S&P 500 | 1,357.66 | -4.55 | -0.33% |
| Treasuries | 2.00 | -0.04 | -1.96% |
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