FORTUNE -- Twitter (TWTR) may be a publicly traded company as of this Thursday, but for the company's 2,300 employees, it'll be largely business as usual.
"I don't think you will find any Twitter IPO parties in San Francisco," says one investor. "It's just not that kind of culture."
On Wednesday, Twitter raised $1.82 billion, pricing 70 million shares at $26 each. At that price, the company has a market capitalization of nearly $14.2 billion -- up from the $13.9 billion estimated earlier this week after the company increased its share-price range based on strong demand.
But the social network, now headquartered on Market St. in San Francisco's Tenderloin district, won't be completely devoid of celebration. According to a source close to Twitter, the company opened its doors at 5 a.m. so employees who wanted to watch the opening bell from the offices could do so. The business day will continue until 5 p.m., when Twitter plans to host an extended happy hour, dubbed "Tea Time." And while there won't be an official big bash, former Twitter Director of Platform Ryan Sarver, now a Redpoint Ventures partner, is also expected to open his bar Tradition that evening for festive employees.
Indeed, the understated approach seems to follow the philosophy of co-founder Jack Dorsey, who is said by some former employees to follow a "back-to-work" approach regardless of company milestones. It could also serve Twitter well if the company's Wall Street debut proves a rocky one. And the company is currently unprofitable, reporting a $133 million net loss on $422 million in revenues through the first nine months of 2013.
In other words? There's clearly much more work to be done.
Square CEO Jack Dorsey spoke to Fortune exclusively about his company's new hardware, Stand, a $299 countertop point of sale system.
FORTUNE -- On Tuesday, fast growing mobile payments startup Square introduced Stand, a hardware device that cradles an iPad, turning it into a countertop point of sale system. Square CEO Jack Dorsey and Jesse Dorogusker, a former Apple (AAPL) exec who led the development of Stand, spoke with Fortune on Monday MOREMiguel Helft, senior writer - May 14, 2013 11:45 AM ET
The fast-growing payments startup is making an aggressive play for larger retailers.
FORTUNE -- Early last year, Square, Jack Dorsey's fast-growing mobile payments startup, made an unusual hire: Jesse Dorogusker, an Apple hardware executive who was responsible for docking stations, headphones, and other peripherals, joined as vice president of hardware. The move foreshadowed a foray into gadgets by Square, which is best known for its white plastic credit card reader for iOS MOREMiguel Helft, senior writer - May 14, 2013 11:23 AM ET
The social network might launch a music service this weekend and seek TV content deals with Viacom and others. What's the endgame?
FORTUNE -- Can a social network once entirely conceived around 140-character real-time updates transform itself into a multimedia hub? Twitter seems intent on trying.
Bloomberg reported this week that Twitter is in final negotiations with networks like Viacom (VIAB) and Comcast's (CMCSA) NBCUniversal that could let the social network distribute MOREJP Mangalindan, Writer - Apr 17, 2013 3:02 PM ET
Also: how startups are tracking you to build a cyber reputation; how living room PCs will take on video game consoles.
Google's lost social network [BUZZ FEED]
The difficulty was that Reader users, while hyperengaged with the product, never snowballed into the tens or hundreds of millions. Brian Shih became the product manager for Reader in the fall of 2008. "If Reader were its own startup, it's the kind of company that Google MOREJP Mangalindan, Writer - Dec 10, 2012 5:30 AM ET
The latest dust-up between Instagram and Twitter will have lasting consequences.
FORTUNE – If your Instagram photos look wonky on Twitter, remember that's not by accident. It's by design.
Earlier this week, Instagram CEO Kevin Systrom announced onstage at Europe's tech conference Le Web that the popular photo-sharing start-up was killing support for "Twitter cards." As Twitter explained in a post, this basically means when users click Tweets with an Instagram link, photos MOREJP Mangalindan, Writer - Dec 6, 2012 11:11 AM ET
Also: Pandora CEO argues some artists are making millions; Box hits 14 million-plus users.
Art.sy is mapping the world of art on the Web [THE NEW YORK TIMES]
For the Art Genome Project, Matthew Israel, 34, who holds a Ph.D. in art and archaeology from the Institute of Fine Arts at New York University, leads a team of a dozen art historians who decide what those codes are and how they should MOREJP Mangalindan, Writer - Oct 10, 2012 5:30 AM ET
Why Sprint's CEO says his company is 'doing the right thing'; is channel surfing coming to an end?
Square partners with Starbucks, raises $25M for Series D; Howard Schultz joins the board [TECHCRUNCH]
Beginning this fall, Square will begin processing all U.S. credit and debit card transactions at participating Starbucks stores across their 7,000 locations. Pay with Square users will be able to find a nearby Starbucks in the Square Directory from MOREJP Mangalindan, Writer - Aug 8, 2012 11:52 AM ET
Tech giants - and startups like Square - want you to use your phone to pay for everything from gum to train rides. Here's how they plan to achieve cash-free nirvana.
FORTUNE -- Café Grumpy is the kind of hipster hangout that wouldn't deign to trumpet itself. Tucked away on a quiet street in New York's Chelsea neighborhood, it's easy to miss. There's no sign out front, just a frowning face MOREMiguel Helft, senior writer - Jul 9, 2012 5:00 AM ET
Broadband companies shift to usage-based plans; Best Buy founder considers a buyout.
Sweeping effects as broadband moves to meters [THE NEW YORK TIMES]
Here in South Texas, Time Warner Cable customers have been given the online equivalent of a scale in the bathroom, a "usage tracker" that adds up all the household's Facebooking and YouTubing. Customers who sign up for a light plan of 5 gigabytes of broadband — that's the equivalent of two MOREJP Mangalindan, Writer - Jun 27, 2012 12:10 PM ET
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