"I've always dreamed of leading a major retail company as CEO," Johnson said when the move to Penney was announced nearly two years ago, "and I am thrilled to have the opportunity to help J. C. Penney re-imagine what I believe to be the single greatest opportunity in American retailing today, the Department Store."
But his strategy -- selling boutique brands at fixed prices to customers raised on clearance sales -- failed spectacularly. The company lost $4.3 billion in sales in 2012, including a 28.4% drop in the all-important holiday season.
His replacement at Apple -- former Dixon's CEO John Browett -- also failed spectacularly. He was hired in April last year and fired in October. Tim Cook has yet to name a replacement, which means Johnson's old post is still vacant.
Tim Cook taps John Browett, CEO of Dixons, to head his retail empire
Ron Johnson, the former Target (TGT) whiz kid who built more than 300 Apple Stores for Steve Jobs, left a gaping hole in Apple's (AAPL) management team when he departed last year to run J.C. Penney (JCP). During his seven and a half years with the company, Johnson's stores became Apple's public face -- clean, well-lighted places where MOREPhilip Elmer-DeWitt - Jan 31, 2012 8:07 AM ET
Hint: See the head shot, center row left, in the current "Apple Leadership" page
Jean-Louis Gassée, who worked for Apple from 1981 to 1990 and once held Steve Jobs' job as head of Mac development, was planning to use the Apple Store's 10th anniversary last May as the theme for one of his always insightful Monday Note columns. But when the day came and went without an Apple-sized splash, he sensed MOREPhilip Elmer-DeWitt - Jul 17, 2011 7:04 PM ET
Ron Johnson, who came to Apple from Target, is headed back to his retail roots
Among the senior vice presidents on whom Steve Jobs depends to run Apple (AAPL), three stand out: Tim Cook, the master of Apple's supply chain; Jony Ive, its genius designer; and Ron Johnson, the man who built the Apple Store.
Jobs is reportedly losing one of them today. According to the Wall Street Journal, J.C. Penney (JCP) MOREPhilip Elmer-DeWitt - Jun 14, 2011 12:16 PM ET
...and now has to deal with the repercussions from Google.
The NYTimes did an expose over the weekend on a name brand company who apparently outsourced their Search Engine Optimization (SEO) to a shady SEO firm.
J.C. Penney was established in 1916, long before search engines were even imaginable. They find themselves in a precarious place, having been caught trying to juice their search results by Google.
Most companies who do this sort of thing MORESeth Weintraub - Feb 14, 2011 11:38 AM ET
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