FORTUNE -- "Nobody will buy this watch, and nobody should."
No matter. The one-minute ad spot is terrific, worth every won Samsung paid for it.
It appeared on YouTube last week and this week it's No. 1 in AdAge's Viral Video Chart, with nearly 10 million page views.
ASIDE: The iPhone 5 makes a cameo appearance in my daughters' favorite entry -- at No. 10 -- on this week's Ad Age chart: Girls don't poop. (Not entirely safe for office viewing.)
In a survey of 799 U.S. customers, 12% of iPhone owners said they might buy one.
FORTUNE -- Apple (AAPL) does not sell a smartwatch. It hasn't introduced one or said anything about making one. But it has filed patents for a computerized touchscreen wristband, and this summer it registered the iWatch trademark in half a dozen countries.
On the strength of that, Piper Jaffray's Gene Munster recently set out to gauge MOREPhilip Elmer-DeWitt - Oct 7, 2013 7:29 AM ET
Stung by the copy-cat label, Samsung set out to prove it can out-innovate the innovator.
FORTUNE -- "The curtain closed on this device," said CNBC's Jim Cramer after he read the New York Times' review of the Galaxy Gear, Samsung's pre-emptive strike at Apple's (AAPL) rumored iWatch.
Without an actual iWatch to copy, Samsung had to design its own. The Gear went on sale in the U.S. this week for $299.99, and now MOREPhilip Elmer-DeWitt - Oct 4, 2013 7:43 AM ET
Let's hope Apple stays away from this already crowded market with a low barrier to entry. (Even Nissan has one!)
By Cyrus Sanati
FORTUNE -- Apple's latest product launch party was a real dud, but it could have been a lot worse if it had launched a line of so-called smartwatches. Apple enthusiasts had expected the company to counter recent smartwatch offerings from the likes of Samsung and Nissan by unveiling MORESep 11, 2013 11:29 AM ET
Samsung may be winning in device volume, but Apple's App Store attracts paying customers and makes developers' lives a little easier.
By John Gaudiosi
FORTUNE -- The tech world's attention will turn to Apple headquarters in Cupertino, Calif. Tuesday, where the company is rumored to debut the enhanced high-end iPhone 5S and the lower-cost iPhone 5C. Other devices, potentially the long-rumored iWatch, could also be showcased. While new Apple products at MORESep 9, 2013 12:27 PM ET
Things are happening at Apple, no question. Will it be enough?
FORTUNE -- The task at first seemed impossible: Determine if Apple's best days are behind it or if it's merely taking a break from breakneck growth and world-beating innovation. After all, how to figure out the trajectory of a company that is so tight-lipped with its plans, which prohibits its people from talking freely, even amongst themselves, a company whose MOREAdam Lashinsky, Sr. Editor at Large - Jul 8, 2013 9:52 AM ET
Revisiting Bruce "Tog" Tognazzini blue-sky speculation.
FORTUNE -- Now that Apple (AAPL) has been spotted securing trademarks for "iWatch" around the world, the device that was once viewed as purely speculative is now assumed far and wide to be Tim Cook and Jony Ive's next big thing.
And what exactly would an Apple wrist-computer do?
For some down-to-earth speculation we recommend the last 25 minutes of Horace Dediu's Tuesday podcast (The Critical Path 91: MOREPhilip Elmer-DeWitt - Jul 7, 2013 7:08 AM ET
But its supply chain sources suggest that an iWatch this year is "increasingly likely."
FORTUNE -- "While we had expected to hear optimism around Apple's forthcoming product refreshes in this round of checks, we were surprised at the skepticism at many points in the supply chain."
So begins the latest sour note to clients from Citi's Glen Yeung, who has been down on Apple (AAPL) since he took over last year for Richard MOREPhilip Elmer-DeWitt - Jun 7, 2013 10:27 AM ET
Much has been made of the rebirth of consumer hardware startups. But some high-profile examples have stumbled out of the gate.
FORTUNE -- To hear some in Silicon Valley tell it, hardware is the new software. In other words, after years of taking a backseat to the splashy launches of countless websites, apps, and the cloud, innovation on the hardware side is ramping up again. Is it? Several high-profile launches have stumbled. MOREJP Mangalindan, Writer - Apr 12, 2013 1:52 PM ET
Back from China with tales of iWatches, iTVs, fingerprint IDs and iPhones in three sizes.
FORTUNE -- I can never tell with analysts who go on extended walkabouts in the Far East if they're getting the inside dope from their contacts in Apple's (AAPL) supply chain or if they're just getting spun.
Case in point: Topeka Capital's Brian White, who has been filing dispatches from China and Taiwan for more than a week.
On MOREPhilip Elmer-DeWitt - Apr 9, 2013 11:25 AM ET
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