FORTUNE -- A fitness expert. A sleep scientist. A pair of high-profile CEOs from the fashion industry. Lots of hardware and software engineers with expertise in wireless, non-invasive bionsensing -- measuring everything from respiration rates to glucose and oxygen levels in the blood.
What are these people doing at Apple (AAPL)?
Working on the so-called iWatch, according to 9to5Mac's Mark Gurman. Gurman on Friday published profiles of the team Apple has assembled to build the widely anticipated but still unannounced product, including nearly a dozen recent hires.
Who Apple hired and what it hired them for may be the best clue we'll get to what Apple has up its sleeve.
Below: Brief summaries of Gurman's roster in the order he presents them.
"The whole sensor field," Tim Cook said last spring, "is going to explode."
FORTUNE -- I was reading up on wireless pulse oximetry over the weekend when it occurred to me that we might be looking at Apple's (AAPL) so-called iWatch project from the wrong angle.
Because CEO Tim Cook is a health nut who hits the treadmill every morning, wears a Nike Fuel Band and sits on Nike's (NKE) board of directors, everybody MOREPhilip Elmer-DeWitt - Feb 3, 2014 12:11 PM ET
Wall Street's most visible Apple bull makes his calls for 2014.
FORTUNE -- It's not easy being the most bullish Apple (AAPL) analyst on Wall Street.
Just ask Brian White, whose $1,111 price target sat out there for nine months while Apple's share price peaked at $700 before falling below $440.
I once called White the Marco Polo of Apple analysts for the rumors of shiny new Apple products -- TVs, watches, $300 MOREPhilip Elmer-DeWitt - Jan 4, 2014 12:24 PM ET
The Galaxy Gear's viral ad campaign rules. The device itself? Not so much.
FORTUNE -- "Nobody will buy this watch, and nobody should."
That was the New York Times' David Pogue two weeks ago reviewing the Galaxy Gear, Samsung's pre-emptive strike against Apple's (AAPL) iWatch -- and the hero of the attached YouTube video.
No matter. The one-minute ad spot is terrific, worth every won Samsung paid for it.
It appeared on YouTube last week MOREPhilip Elmer-DeWitt - Oct 18, 2013 11:44 AM ET
In a survey of 799 U.S. customers, 12% of iPhone owners said they might buy one.
FORTUNE -- Apple (AAPL) does not sell a smartwatch. It hasn't introduced one or said anything about making one. But it has filed patents for a computerized touchscreen wristband, and this summer it registered the iWatch trademark in half a dozen countries.
On the strength of that, Piper Jaffray's Gene Munster recently set out to gauge MOREPhilip Elmer-DeWitt - Oct 7, 2013 7:29 AM ET
Stung by the copy-cat label, Samsung set out to prove it can out-innovate the innovator.
FORTUNE -- "The curtain closed on this device," said CNBC's Jim Cramer after he read the New York Times' review of the Galaxy Gear, Samsung's pre-emptive strike at Apple's (AAPL) rumored iWatch.
Without an actual iWatch to copy, Samsung had to design its own. The Gear went on sale in the U.S. this week for $299.99, and now MOREPhilip Elmer-DeWitt - Oct 4, 2013 7:43 AM ET
Let's hope Apple stays away from this already crowded market with a low barrier to entry. (Even Nissan has one!)
By Cyrus Sanati
FORTUNE -- Apple's latest product launch party was a real dud, but it could have been a lot worse if it had launched a line of so-called smartwatches. Apple enthusiasts had expected the company to counter recent smartwatch offerings from the likes of Samsung and Nissan by unveiling MORESep 11, 2013 11:29 AM ET
Samsung may be winning in device volume, but Apple's App Store attracts paying customers and makes developers' lives a little easier.
By John Gaudiosi
FORTUNE -- The tech world's attention will turn to Apple headquarters in Cupertino, Calif. Tuesday, where the company is rumored to debut the enhanced high-end iPhone 5S and the lower-cost iPhone 5C. Other devices, potentially the long-rumored iWatch, could also be showcased. While new Apple products at MORESep 9, 2013 12:27 PM ET
Things are happening at Apple, no question. Will it be enough?
FORTUNE -- The task at first seemed impossible: Determine if Apple's best days are behind it or if it's merely taking a break from breakneck growth and world-beating innovation. After all, how to figure out the trajectory of a company that is so tight-lipped with its plans, which prohibits its people from talking freely, even amongst themselves, a company whose MOREAdam Lashinsky, Sr. Editor at Large - Jul 8, 2013 9:52 AM ET
Revisiting Bruce "Tog" Tognazzini blue-sky speculation.
FORTUNE -- Now that Apple (AAPL) has been spotted securing trademarks for "iWatch" around the world, the device that was once viewed as purely speculative is now assumed far and wide to be Tim Cook and Jony Ive's next big thing.
And what exactly would an Apple wrist-computer do?
For some down-to-earth speculation we recommend the last 25 minutes of Horace Dediu's Tuesday podcast (The Critical Path 91: MOREPhilip Elmer-DeWitt - Jul 7, 2013 7:08 AM ET
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