Ivan Seidenberg

Mac App Store to open on CES Day 1

December 16, 2010: 10:44 AM ET

The launch of Apple's software platform coincides with the opening of a big electronics expo

Image: Apple Inc.

Here's one way to keep your news from getting lost in the avalanche of press releases that hits the tech press every January at the International Consumer Electronics Show in Las Vegas: Break it three weeks early.

That's what Apple (AAPL) did Thursday when it announced that the Mac App Store will open for business on Jan. 6.

"The App Store revolutionized mobile apps," said Steve Jobs in a prepared quote. "We hope to do the same for PC apps with the Mac App Store by making finding and buying PC apps easy and fun. We can't wait to get started on January 6."

Jan. 6 happens to be the first day of CES 2011, when Verizon (VZ) CEO Ivan Seidenberg is scheduled to deliver a keynote that many have speculated could signal the launch of the long-awaited Verizon iPhone.

You could argue round or flat -- as the Boy Genius' Jonathan Geller did Wednesday -- the likelihood of that happening at an event Steve Jobs doesn't personally control.

Jobs announced the Mac App Store at the Oct. 20 "Back to the Mac" event and Apple began taking submissions from developers on Nov. 3.

Below: Apple's press release.


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