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Shot from the air: A photo of the new face of Apple's iCloud

Meet the mysterious "tactical data center" that just popped up on Apple's server farm

FORTUNE -- The news that Apple (AAPL) was building a smaller, insect-shaped data center next to its big Maiden, N.C., server farm was broken -- of all places -- in the Hickory Daily Record, a 16,000-circulation paper owned by Berkshire Hathaway.

But it was Wired -- hiring the services of the Piper Cub-flying photographer who shot the first MORE

Today in Tech: YouTube investing $200 million more in original content

Hulu finally comes to Apple TV; is the social web IPO window closed?

YouTube to double down on its 'channel' experiment [THE WALL STREET JOURNAL]

The company says it will put in another $200 million to market the channels as it attempts to upgrade its content from simple user-generated videos and to lure more viewers and advertising. The site has launched nearly 100 new channels so far this year, attracting talent such as MORE

The next platform war: Google play vs. Apple iTunes

The battle to become the dominant one-click entertainment shopping mall begins

FORTUNE -- The consensus among analysts the day after Google's (GOOG) jam-packed I/O keynote is that Apple (AAPL) doesn't have much to fear from the hardware unveiled on Wednesday. The $299 Nexus Q mimics Apple TV but at three times the cost. The $199 Nexus 7 tablet is aimed at Amazon's (AMZN) Kindle, not the iPad. And it's going to take MORE

Google unveils an ecosystem designed to rival Apple's

But can the combination of Jelly Bean, Play, the Nexus 7 and the Q catch up to iTunes?

FORTUNE -- In a jam-packed keynote that included a long list of significant software announcements, a box full of free hardware and a live-streamed skydive onto the roof of Moscone West, Google (GOOG) unveiled its strongest challenge yet to Apple's (AAPL) computing and entertainment ecosystem.

The highlights of the two hour-plus presentation:

Google Play, a MORE

Apple and the birth of the drive-time podcast

The company has an opportunity to turn an afterthought into a new mass medium

FORTUNE -- "As I've described many times before in this space, Apple's core competency is finding common but horrible content consumption experiences and replacing them with awesome, Apple-designed experiences."

So writes Mike Elgan, long-time editor of Windows magazine, who has seen the light and now contributes to Leander Kahney's Cult of Mac.

The horrible content consumption experience to which MORE

Today in Tech: Why the TV business may be on the verge of collapse

The social network is testing out ways to give children safe and legal access; why the TV business may be on the verge of collapse.

Facebook explores giving kids access [THE WALL STREET JOURNAL]

Facebook is developing technology that would allow children younger than 13 years old to use the social-networking site under parental supervision, a step that could help the company tap a new pool of users for revenue but also inflame MORE

Clear the courtroom before Steve Jobs' deposition is read

Why is Apple fighting so hard to keep two-year-old court records sealed?

FORTUNE -- The first thing you learned when you sat down with Steve Jobs was that the interview was off the record. And it stayed off the record. No matter how innocuous the quote, no matter how much time had passed, Apple (AAPL) public relations wouldn't let you use it.

So it doesn't surprise me to learn from a story MORE

Apple's tax strategies: 'Double Irish With a Dutch Sandwich'

The New York Times uses Apple as a lens to look at the loopholes in corporate tax codes

FORTUNE -- Apple (AAPL), like every other company in America, from Amazon (AMZN) to Google (GOOG), uses every loophole it can find -- and at least one it apparently invented -- to avoid paying a penny more than it has to in corporate taxes.

According to a front-page story in Sunday's New York Times, MORE

Today in Tech: Are Facebook's perks counterproductive?

Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

"I don't think you understand. We can't treat newspapers or magazines any differently than we treat FarmVille." -- Apple (AAPL) senior vice president Eddy Cue on the company's 30% revenue cut via iTunes (The Wall Street Journal)

* Zynga's (ZNGA) contributions to Facebook's overall revenues declined from 19% last year to MORE

Cocking the Apple slingshot

Why would a stock like Apple fall 10% just before quarterly earnings are due? 

MONDAY 4:00 p.m. UPDATE: Throw another -4.15% on the barbie. One analyst called today's selloff "panic profit taking."

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I think it may be time once again to dust off Jason Schwarz' classic blog post: Apple: Seven Reasons Shorts Love It.

Apple's (AAPL) shares, in case you missed it, took a drubbing last week, falling $38.77 (6%) in MORE