FORTUNE -- The PR folks at Kantar Worldpanel are worth every penny they're getting paid.
Kantar is the research arm of the London-based WPP Group (which happens to handle Microsoft's (MSFT) online ad sales). It's best known for its quarterly reports on smartphone shares in 10 markets worldwide.
And for the third quarter in a row, Kantar's press release led not with the results for Android (No. 1) or iOS (No. 2) but with the No. 3 operating system (with a 3% percent market share worldwide): Windows Phone.
To drive that message home, the first paragraph of Kantar's Monday release mentions that Windows Phone overtook Apple's (AAPL) iPhone in Italy.
Unsurprisingly, given the tenor of Apple's media coverage this year, that fact ended up in the headlines of more than half of the press reports gathered by Techmeme's news aggregator. (See attached screenshot.)
To Kantar's credit, its full release included this caveat about iPhone sales in August from "insight director" Dominic Sunnebo:
"August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly."
A few of the reporters who jumped on the Italy angle made note of that subtlety. Most did not.
Below: Kantar's September quarter spreadsheet.
The new iPad arrived in 25 more countries Friday. The first YouTube videos:
Spain (shot last week, before the new iPad arrived, but couldn't leave it out):
More as they arrive.
On top of the 10 countries that got the new iPad last week, Apple (AAPL) launched the device Friday in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, MOREPhilip Elmer-DeWitt - Mar 23, 2012 8:33 AM ET
It may actually reach its goal of opening 30 new stores in the last quarter of fiscal 2011
This will be a big weekend for Apple (AAPL) retail, with seven grand openings scheduled on four continents over two days. The new stores, according to ifoAppleStore:
IFC Mall (Hong Kong)
Nanjing East (Shanghai)
Westfield Hornsby (Australia)
Centro Sicilia (Italy)
New Haven (Conn.)
Le Chesnay (France)
Videos of huge crowds and over-excited staffers have already started to pop up on YouTube, including the first one MOREPhilip Elmer-DeWitt - Sep 23, 2011 7:25 AM ET
Unable to fill U.S. orders, it will make the device unavailable in 25 more countries on Friday
Last week, for reasons I'd rather not examine too closely, I spent the better part of an hour waiting outside an Apple retail outlet in center city Philadelphia only to be told, 50 minutes before the store was scheduled to open, that its promised overnight shipment of iPad 2s had not arrived.
It was an MOREPhilip Elmer-DeWitt - Mar 22, 2011 1:41 PM ET
Apple's app reviewers haven't lost their appetite for tasteless entertainment
Apalon has done it again.
The latest offering from the Belarus-based developer of such off-color iPhone apps as Drunk Sniper (toilet bowl humor) and Doodle Farter (flatulence) is 100 Nazi Scalps, a game designed to cash in on the popularity of Quentin Tarantino's Inglourious Basterds.
The program is a crude but bloody horizontal scroller in which the goal is to kill and, if MOREPhilip Elmer-DeWitt - Sep 30, 2010 12:08 PM ET
In Torino, the city that hosted the 2006 Olympic Winter Games
Doors opened Saturday morning in this northern Italian city of 1 million. settleB.IT's Fabio Zambelli put together a speeded-up video of the gathering crowd. You can see it here and below the fold.Philip Elmer-DeWitt - Sep 19, 2010 2:11 PM ET
According to a report from Italy, Google plans to release a micro-payment system that will link to paid newspaper content directly from search results.
Italian newspaper La Repubblica is reporting that Google has been contacting Italian newspapers (wonder how they found out?!) about a new service called 'Newspass' which will be released later this year. Newspass will provide news organizations with micro-payments for direct links to their properties from Google News. The move MORESeth Weintraub - Jun 19, 2010 10:23 AM ET
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