It gets better project

A message from Apple to teens who have considered suicide

April 15, 2011: 7:24 AM ET

Gay, lesbian and transgender employees contribute a video to the "It Gets Better" project

Source: Apple Inc. via YouTube

Apple (AAPL) on Thursday offered the public a rare and surprisingly intimate look at some of the people who help make its products.

As their contribution to the "It Gets Better" website, more than a dozen gay, lesbian, bisexual and transgender Apple employees talked on camera about how they managed to survive high school.

The It Gets Better Project was founded in Sept. 2010 by columnist Dan Savage in response to the suicide of a 15-year-old boy who had been bullied for being gay. The website has since gathered more than 10,000 user-generated and professionally produced videos of support including, early on, one from President Obama.

Apple has a reputation in Silicon Valley as a GLBT-friendly employer, extending to all the benefits enjoyed by heterosexual married couples.

Its video was briefly pulled from YouTube Saturday morning as a "depiction of harmful activities" (sic), but by 11:00 a.m. it was back up. There's a copy below the fold. In the event it gets pulled again, a mirror version is available on Vimeo here.


  • Google employees contribute to the It Gets Better Project

    The project started by writer Dan Savage in the wake of gay teen tragedies, is not only hosted by Google's YouTube, but it has gotten support from its employees.

    From Dan Savage's blog a few weeks ago following the suicide of an Indiana teen came the idea for GLBT adults to tell kids that things would get better.  Using YouTube, they have.

    "My heart breaks for the pain and torment you went MORE

    - Oct 21, 2010 12:24 AM ET
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