The annual Fortune 500 list, which ranks U.S. companies by their gross revenue, has been tracking Apple (AAPL) since 1983, when it showed up at No. 411.
Everybody knows that Apple was in a downward slide when Steve Jobs returned from exile in 1997. What we tend to forget -- and what Nicolas Rapp's chart above makes clear -- is how long that slide continued, and how many years it took Jobs MOREPhilip Elmer-DeWitt - Oct 7, 2011 10:45 AM ET
It's simple: He's the guy that makes Apple run. Even simpler: He's CEO Tim Cook's Tim Cook.
FORTUNE -- Looks aren't everything. Yes, Apple's devices are examples of uncompromising industrial design, but all the style in the world won't matter if that snazzy new iPhone, iPad, or iMac isn't manufactured, shipped, and delivered on time. And that's where Jeff Williams, Apple's senior vice president of operations, comes in.
One of new CEO MOREJP Mangalindan, Writer - Sep 13, 2011 5:00 AM ET
The videogame retailer has started accepting trade-ins of used Apple products -- and that may mean a bigger change for their business.
By Daniel Roberts, reporter
FORTUNE -- The news that GameStop stores are buying used Apple devices alongside traditional consoles and video games hit the Web this week and went viral almost immediately. Many bloggers began stating outright that the chain will also sell new Apple devices, such as the iPod MORESep 9, 2011 3:34 PM ET
FORTUNE -- When Steve Jobs stepped down in August as Apple's CEO for health reasons, it got us thinking about the arc of his spectacular career. His product presentations became rock star events that continually disrupted the industry. --Anne VanderMey
Here are a few of our favorite facts about Steve.
1.7 MB: The memory of Apple's Lisa in 1983 -- enough for one or two photos. The PC's price tag? $10,000. MORESep 9, 2011 5:00 AM ET
Without hype or fanfare, Steve Jobs has been quietly making sure his beloved company is built to last.
FORTUNE -- The last time Apple chairman Steve Jobs appeared in public before resigning as chief executive in late August was not at one of Apple's meticulously choreographed product launches. It took place in the unremarkable chambers of the Cupertino City Council, where Jobs made an unannounced appearance in June to unveil plans MOREMiguel Helft, senior writer - Sep 8, 2011 5:00 AM ET
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"I am TechCrunch and TechCrunch is me." -- Michael Arrington (The New York Times)
* David Carr over at The New York Times looks at TechCrunch editor Michael Arrington's path to becoming a venture capitalist and how his latest move -- Crunch Fund -- further complicates TechCrunch's editorial MOREJP Mangalindan, Writer - Sep 6, 2011 3:30 AM ET
Who knew the U.S. government kept such close tabs on Apple's dealings with China?
On Tuesday, CNN.com reported that in 2008 Apple (AAPL), in an attempt to crack down on the proliferation of fake Chinese iPods and iPhones, recruited the team that had helped Pfizer (PFE) shut down factories turning out bogus Viagra pills.
The piece, by CNN's Mark Milian, was based on a detailed memo obtained by Wikileaks and singled out on MOREPhilip Elmer-DeWitt - Aug 30, 2011 8:01 AM ET
From Steve Jobs down to the janitor: How America's most successful - and most secretive - big company really operates.
Editor's note: This article appeared in the May 23, 2011 issue of Fortune magazine. A shorter version of it originally appeared on Fortune.com on May 9, 2011.
FORTUNE -- Apple doesn't often fail, and when it does, it isn't a pretty sight at 1 Infinite Loop. In the summer of 2008, when MOREAdam Lashinsky, Sr. Editor at Large - Aug 25, 2011 10:59 AM ET
Horace Dediu puts his finger on the difference between Steve Jobs and Léo Apotheker
In a wide-ranging rumination that takes its starting point in 2001 -- when HP (HPQ) was courting Compaq and Apple (AAPL) was launching the iPod -- Horace Dediu's Critical Path podcast Tuesday touched on everything from Renaissance painting to the death of the HP TouchPad at the hands of CEO Léo Apotheker.
But for me the heart of MOREPhilip Elmer-DeWitt - Aug 24, 2011 10:29 AM ET
Why can't HP, Dell, Sony or Samsung compete with the iPad and MacBook Air?
The old conventional wisdom was that any advantage Apple (AAPL) gained in the marketplace was necessarily short-lived. Competitors licensing widely available operating systems -- from Microsoft (MSFT) or Google (GOOG) -- would soon undercut Apple's premium pricing and steal its market share. Case in point: The army of Android phones that now commands roughly 50% of the MOREPhilip Elmer-DeWitt - Aug 14, 2011 9:59 AM ET
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