The iPhone without a phone now dominates Apple's aging line of music players
Both the iPod nano and the iPod shuffle were, at one time or another, Apple's (AAPL) best-selling MP3 players. But now, according to Steve Jobs' September iPod update, it's the iPod touch -- a considerably more expensive device, and one that generates a lot more revenue for the company.
Which makes it all the more curious that Apple -- which is relatively open about its unit sales (compared with, say, Amazon and its Kindle) -- has never shared its iPod touch numbers with investors. Perhaps next Monday's quarterly earnings report would be a good time to start.
In the meantime, analysts trying to track iPod touch sales have had to back into them using customer surveys, average selling prices and other tricks. In the chart above we've relied on estimates from Piper Jaffray's Gene Munster, the only analyst we know who breaks them out.
Most analysts are content to publish overall iPod unit sales. The iPod numbers from the 33 analysts we've polled in advance of Apple's Q4 earnings report range from 8.18 million to 11.3 million, with an average of just under 9.6 million.
Below: Their most recent iPod estimates, alongside their Q3 accuracy ranking as measured on the Deagol scale (see here). We'll find out who was closest after the closing bell on Oct. 18.
Ben Baer, Senior Producer - Nov 5, 2009 3:45 PM ET
In an early-morning teaser, Apple (AAPL) has chopped $20 to $120 off the prices of most of its iPod line.
The new prices were posted only hours before a special music event at which Apple is expected to replace most if not all of its existing iPods with new models loaded with more memory and added functions, such as a camera.
Among the cuts:
8 GB iPod touch reduced to $189 from $229 MOREPhilip Elmer-DeWitt - Sep 9, 2009 9:10 AM ET
Could Apple's (AAPL) new product marketing machinery get any more efficient?
Gone are those high production value Macworld keynotes starring Steve Jobs (he last appeared in 2008). Gone too, apparently, are the Special Events for selected press at Apple's Cupertino headquarters (the last, in the fall, featured Jobs).
Last week's refresh of the Mac desktop line was accomplished with a drumroll of spyshots and a pair of press releases, yet there didn't MOREPhilip Elmer-DeWitt - Mar 11, 2009 12:48 PM ET
Apple's (AAPL) last Macworld Conference and Expo opens Monday at San Francisco's Moscone Center, but the real action starts Tuesday at 9 a.m. PT (12 noon ET) with senior vice president Phil Schiller's opening remarks -- the first Macworld keynote not delivered by Steve Jobs since 1997.
Nobody's expecting breakthrough products that rise to the level of the iMac (Macworld 1998), the iBook (1999), iTunes (2001) or the iPhone (2007), but MOREPhilip Elmer-DeWitt - Jan 3, 2009 2:14 PM ET
Taking advantage of rapidly falling memory prices -- and offering customers the lowest entry point in the iPod's six year history -- Apple (AAPL) today slashed the price of the 1GB iPod Shuffle from $79 to $49.
The 37.9% price cut is even steeper than the $200 (33%) cut in iPhone prices that Apple announced last September.
The company also announced today that a new, 2GB Shuffle will be available later this MOREPhilip Elmer-DeWitt - Feb 19, 2008 11:03 AM ET
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