The iPhone without a phone now dominates Apple's aging line of music players
Both the iPod nano and the iPod shuffle were, at one time or another, Apple's (AAPL) best-selling MP3 players. But now, according to Steve Jobs' September iPod update, it's the iPod touch -- a considerably more expensive device, and one that generates a lot more revenue for the company.
Which makes it all the more curious that Apple -- which is relatively open about its unit sales (compared with, say, Amazon and its Kindle) -- has never shared its iPod touch numbers with investors. Perhaps next Monday's quarterly earnings report would be a good time to start.
In the meantime, analysts trying to track iPod touch sales have had to back into them using customer surveys, average selling prices and other tricks. In the chart above we've relied on estimates from Piper Jaffray's Gene Munster, the only analyst we know who breaks them out.
Most analysts are content to publish overall iPod unit sales. The iPod numbers from the 33 analysts we've polled in advance of Apple's Q4 earnings report range from 8.18 million to 11.3 million, with an average of just under 9.6 million.
Below: Their most recent iPod estimates, alongside their Q3 accuracy ranking as measured on the Deagol scale (see here). We'll find out who was closest after the closing bell on Oct. 18.
This is the spot for our live coverage of Apple's (AAPL) Sept. 1 music event.
In sum, Steve Jobs delivered on most of the rumored new products and services. The headlines:
A new $99 Apple TV that streams (rather than downloads) $4.99 movie rentals and 99-cent TV rentals from ABC and Fox.
A new lineup of iPods, chief among them the iPod touch equipped with two cameras, one a front-facing camera that can MORE
Better to put your money on a new iPhone 4, according to Bookmaker.com
Given that these guys runs an online craps table and are better known for giving odds on NFL games than high-tech product releases, take this with a grain of salt.
But according to Bookmaker.com, Apple (AAPL) is much more likely to release a new version of the iPhone 4 on Wednesday than it is to announce a new iPod MOREPhilip Elmer-DeWitt - Aug 31, 2010 4:29 PM ET
Apple has summoned the press to San Francisco for another command performance
Apple (AAPL) CEO Steve Jobs is scheduled to return to the stage Wednesday for what has become a late-summer classic: Apple's annual music-themed September special event -- its sixth since 2005.
By tradition, this is when Apple unveils its newest iPods and the latest advances in its iTunes music store, giving customers and retail partners plenty of time to start MOREPhilip Elmer-DeWitt - Aug 31, 2010 7:00 AM ET
Business Intelligence software is more like interactive gaming than you'd think.
By Wayne Morris, CEO, myDIALS.
Decision making in business should be easier than ever: Next generation business intelligence software gives everyone from entry-level employees to CEOs the ability to make important decisions from data that is clean, current, easy to access and, most importantly, interactive.
(We've come a long way from traditional intelligence solutions that relied on historical data that only MOREJan 20, 2010 10:00 AM ET
>Ben Baer, Senior Producer - Nov 5, 2009 3:45 PM ET
In an early-morning teaser, Apple (AAPL) has chopped $20 to $120 off the prices of most of its iPod line.
The new prices were posted only hours before a special music event at which Apple is expected to replace most if not all of its existing iPods with new models loaded with more memory and added functions, such as a camera.
Among the cuts:
8 GB iPod touch reduced to $189 from $229 MOREPhilip Elmer-DeWitt - Sep 9, 2009 9:10 AM ET
Steve Jobs may be the master of event marketing, but lately he seems to have lost his touch.
Case in point: The "Let's Rock" special event Tuesday to which the press and analysts were invited with great fanfare - advised in at least one case by Apple PR that this was a big one, worth flying across the country to see.
There were, to be sure, a couple new products and some MOREPhilip Elmer-DeWitt - Sep 9, 2008 3:25 PM ET
None of this is set in stone -- especially as long as Steve Jobs retains the prerogative to change his mind at the last minute -- but AppleInsider has posted the most definitive road map to date of Apple's (AAPL) fall product lineup.
Citing unnamed "people familiar with the situation," AppleInsider's Kasper Jade ticks off a schedule of release for a batch of new iPods, overhauled notebooks and refreshed iMacs, confirming MOREPhilip Elmer-DeWitt - Aug 28, 2008 10:38 AM ET
Japan has ordered an investigation of the first generation iPod nano for possible defects after one started emitting sparks while being charged. According to wire service reports, the problem surfaced in January in Kanagawa Prefecture southwest of Tokyo, and Apple (AAPL) reported it to the government in March.
An official at Japan's ministry of trade and economy said a defect is suspected in the lithium-ion battery in the iPod Nano, model MOREPhilip Elmer-DeWitt - Mar 12, 2008 7:26 AM ET
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