This must drive the folks at Apple absolutely bananas.
They labor to create an elegant new device, designed to entice the masses and restore a sense of childlike wonder. They try to stage manage every aspect of its unveiling. They leak copies to selected reviewers. They rent a hall and schedule a special event. They invite the analysts and the mainstream media. They book interviews with the TV networks.
But before they MOREPhilip Elmer-DeWitt - Sep 6, 2008 10:34 AM ET
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