FORTUNE -- Having just watched this 10-minute video, I think Daring Fireball's John Gruber is right. It was probably something Apple (AAPL) made for Monday's WWDC keynote and didn't have time to show. If Tim Cook dropped it for those race cars, he made a big mistake.
iOS7? Refreshed MacBook Airs? Here's what Apple is revealing at this year's developer's conference in California.
FORTUNE -- Can Apple (AAPL) continue to "wow"? We'll find out.
This year's San Francisco-based WWDC already promises to be bigger than most. The company's executive bench, from Tim Cook to Senior VP of Internet Software and Services Eddy Cue, are here, as are Al Gore, Yahoo CEO Marissa Mayer, super angel Ron Conway, Path CEO Dave MORE
JP Mangalindan, Writer - Jun 10, 2013 12:58 PM ET
If startup SmartThings has its way, nearly every object in your house could one day be tracked and automated.
FORTUNE -- When Alex Hawkinson and his family arrived at their Colorado home in February 2011 for a ski trip, they were shocked at the sight. Earlier that winter, the pipes had burst, water had flooded the basement, and parts of their home were rotting.
"I couldn't stand that I didn't know that MORE
JP Mangalindan, Writer - Jun 7, 2013 7:06 AM ET
It came the same day the White House proposed reforming the very agency that issued it.
FORTUNE -- The ironies underlying the U.S. International Trade Commission's order Tuesday banning the import from China of certain older iPhones and iPads are stacked up like planes circling Dulles International waiting for a chance to land.
But before we list them, we need to make an important distinction between two kinds of patents:
Standards-essential patents (SEPs), MORE
Philip Elmer-DeWitt - Jun 5, 2013 9:53 AM ET
Morgan Stanley's Katy Huberty has done the math.
FORTUNE -- One of the fears that sent Apple's (AAPL) stock price into a seven-month tailspin was concern that the company's enviable profit margins -- which had already taken a hit when it introduced a flurry of new products last fall -- could be hit again if it launches a lower-priced iPhone this fall.
Not to fear, writes Morgan Stanley's Katy Huberty in a note MORE
Philip Elmer-DeWitt - Jun 3, 2013 6:40 AM ET
They spend less of that time talking, and more of it texting, e-mailing, networking etc.
FORTUNE -- The average American adult, according to a new survey by Experian's Simmons Connect, spends 58 minutes a day on his or her smartphone. But how much time they spend on the phone and what they do with it, depends a lot on whether it's an Apple (AAPL) iPhone or a Google (GOOG) Android device.
In MORE
Philip Elmer-DeWitt - Jun 2, 2013 7:16 AM ET
Apple figured prominently in the Queen of the Net's 2013 presentation of industry trends.
FORTUNE -- If you don't have 23 minutes to watch the video of Mary Meeker's state-of-the-Internet report at AllThingsD 2013 -- or if you just want a chance to study more closely slides that she showed for an average of 14 seconds each -- here are the 10 that pertained to Apple (AAPL).
They covered everything from the MORE
Philip Elmer-DeWitt - May 30, 2013 7:20 AM ET
The company's mapping switch was widely decried. Have things gotten any better?
FORTUNE -- Nine months after Apple rolled out a much-criticized update to its Maps app for iPhones and iPads, some people are still not pulling punches.
"As most of you probably heard, last December, we launched Google Maps on the iPhone," said Daniel Graf, Director of Google Maps, at this year's Google (GOOG) I/O conference. "It has been a tremendous success. MORE
JP Mangalindan, Writer - May 29, 2013 6:22 AM ET
A Swisscom kiosk in Zurich's main railway station makes a clever Samsung promo.
FORTUNE -- Samsung and Swisscom, a major Swiss telecommunications carrier, have come up with a crowd-pleasing way to promote one of the things the Galaxy S4 can do that Apple's (AAPL) iPhones can't.
Link: YouTube video.
Philip Elmer-DeWitt - May 27, 2013 11:58 AM ET
The market share vs. profit share debate rages on.
FORTUNE -- Android's Market Share Is Literally a Joke, John Kirk's provocative analysis of the smartphone wars, has caused quite a stir since it was posted Thursday on Tech.pinions.
"Scoring by market share alone and ignoring profit," he writes in one of several sports analogies, "is like saying that a baseball team won because it had more hits when the other team scored more runs."
Lines like MORE
Philip Elmer-DeWitt - May 25, 2013 8:04 AM ET