How many of those 9 million, Wall Street wants to know, are still "sitting on shelves"?
FORTUNE -- Can you spot what's wrong with this picture?
Apple (AAPL) on Monday announced first weekend sales of the iPhone 5S and 5C. They "topped" 9 million. Wall Street was expecting 5 to 6 million. Big surprise, egg on faces. Estimates revised. Price points raised.
Then the second-guessing began. How solid, some analysts asked, were those MOREPhilip Elmer-DeWitt - Sep 25, 2013 7:13 AM ET
72 hours after launch, the higher-price iPhone represents 78% of activations worldwide.
FORTUNE -- If Apple (AAPL) designed the lower-cost iPhone 5C with the billion-plus Chinese mobile phone market in mind -- as many analysts opined -- someone forgot to tell the Chinese.
Of the nine countries included in the launch of Apple's new iPhones Friday, none showed less interest in the iPhone 5C than China.
A Localytics survey of 20 million iPhones conducted MOREPhilip Elmer-DeWitt - Sep 24, 2013 8:38 AM ET
His critics went quiet after Apple reported first-weekend sales of 9 million new iPhones.
FORTUNE -- When Apple (AAPL) ran out of stock Friday and had to turn away thousands of would be iPhone 5S customers, a reader who calls himself iDawg tweeted a question that was on a lot of Apple watchers' minds:
"How does CEO get a reputation as an operational genius by continually running out of stock."
Not as many people MOREPhilip Elmer-DeWitt - Sep 23, 2013 12:16 PM ET
The year of the iPhone 5s and 5c feels like an interim period of incremental -- though impressive -- upgrades.JP Mangalindan, Writer - Sep 23, 2013 10:51 AM ET
Apple surprised everybody with first weekend sales of the iPhone 5S and 5C.
FORTUNE -- If any of the dozens of Wall Street analysts who follow Apple (AAPL) predicted that the company would sell more than 9 million new iPhones over their first three-day weekend, we didn't get the memo.
Here's a sample of what the analysts are saying now. More as they come in, new ones on top.
Bill Shope, Goldman Sachs: Strong MOREPhilip Elmer-DeWitt - Sep 23, 2013 10:43 AM ET
Apple shares soar on improved prospects for the quarter that ends Saturday.
FORTUNE -- Apple (AAPL) PR had a busy morning Monday, issuing two market-moving documents:
A press release announcing that it has sold more than 9 million new iPhones, 80% better than 5 million iPhone 5 units it sold last last year.
An SEC Form 8K alerting the commission that those 9 million sales represents a material change in the company's prospects for its MORE
An early sign that Apple may have erred when it set the price of the iPhone 5C so high.
FORTUNE -- Two weeks ago, before Apple (AAPL) introduced this year's crop of new iPhones -- a higher-priced model (the iPhone 5S) and a lower-priced one (the 5C) -- the pundits assumed that customers around the world would be lining up to buy the cheaper one.
The pundits couldn't have been more wrong -- MOREPhilip Elmer-DeWitt - Sep 23, 2013 7:29 AM ET
The iPhone 5C, however, has been restocked and is again available to ship in 24 hours.
FORTUNE -- By Saturday morning, less than 24 hours after the iPhone 5S went on sale in nine countries around the world, Apple (AAPL) had sold out its entire September stock. The company's U.S. online store shows all models in all colors unavailable before October.
In New York City, many of the more than 1,400 would-be MOREPhilip Elmer-DeWitt - Sep 21, 2013 8:40 AM ET
Between 10 and 11 a.m. Eastern offers were pouring in at the rate of five per second.
FORTUNE -- Gazelle, those guys in orange hoodies who pay cash for used smartphones, reported a sharp uptick in traffic Friday, the first day customers for the iPhone 5S could lock in the price of their old devices.
Trade-ins were up four-fold Friday morning compared with the iPhone 5 launch last year
Between 10 and 11am MORE
Piper Jaffray's line watchers interviewed 416 customers in three U.S. cities.
FORTUNE -- In a note to clients Friday afternoon Piper Jaffray's Gene Munster summarized the results of his team's launch day survey of Apple (AAPL) iPhone customers. Among their findings: (I quote)
90% of iPhone 5S/5C buyers were upgrading from another version of the iPhone compared to 83% for the iPhone 5 launch and 73% for the iPhone 4S. We note MOREPhilip Elmer-DeWitt - Sep 20, 2013 1:58 PM ET
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