Apple shares soar on improved prospects for the quarter that ends Saturday.
FORTUNE -- Apple (AAPL) PR had a busy morning Monday, issuing two market-moving documents:
A press release announcing that it has sold more than 9 million new iPhones, 80% better than 5 million iPhone 5 units it sold last last year.
An SEC Form 8K alerting the commission that those 9 million sales represents a material change in the company's prospects for its MORE
An early sign that Apple may have erred when it set the price of the iPhone 5C so high.
FORTUNE -- Two weeks ago, before Apple (AAPL) introduced this year's crop of new iPhones -- a higher-priced model (the iPhone 5S) and a lower-priced one (the 5C) -- the pundits assumed that customers around the world would be lining up to buy the cheaper one.
The pundits couldn't have been more wrong -- MOREPhilip Elmer-DeWitt - Sep 23, 2013 7:29 AM ET
The iPhone 5C, however, has been restocked and is again available to ship in 24 hours.
FORTUNE -- By Saturday morning, less than 24 hours after the iPhone 5S went on sale in nine countries around the world, Apple (AAPL) had sold out its entire September stock. The company's U.S. online store shows all models in all colors unavailable before October.
In New York City, many of the more than 1,400 would-be MOREPhilip Elmer-DeWitt - Sep 21, 2013 8:40 AM ET
Between 10 and 11 a.m. Eastern offers were pouring in at the rate of five per second.
FORTUNE -- Gazelle, those guys in orange hoodies who pay cash for used smartphones, reported a sharp uptick in traffic Friday, the first day customers for the iPhone 5S could lock in the price of their old devices.
Trade-ins were up four-fold Friday morning compared with the iPhone 5 launch last year
Between 10 and 11am MORE
Piper Jaffray's line watchers interviewed 416 customers in three U.S. cities.
FORTUNE -- In a note to clients Friday afternoon Piper Jaffray's Gene Munster summarized the results of his team's launch day survey of Apple (AAPL) iPhone customers. Among their findings: (I quote)
90% of iPhone 5S/5C buyers were upgrading from another version of the iPhone compared to 83% for the iPhone 5 launch and 73% for the iPhone 4S. We note MOREPhilip Elmer-DeWitt - Sep 20, 2013 1:58 PM ET
A record turnout for the new iPhones at Apple's flagship New York City store.
FORTUNE -- By 8:45 A.M. Friday more than 1,400 customers had queued up at Apple's (AAPL) Fifth Ave. store for the launch of the iPhone 5C and iPhone 5S. It took nearly 7 minutes to walk the line.
Everybody we asked was hoping to buy an iPhone 5S. Or two.
The YouTube video:Philip Elmer-DeWitt - Sep 20, 2013 10:48 AM ET
By 7 a.m. Friday the line snaked down 58th St, up Madison Ave, and across 59th Street.
FORTUNE -- Dawn had broken by the time I made it to Apple's (AAPL) flagship Fifth Avenue store Friday morning. The barricades were already in place, and the crowd of would-be customers had filled Apple Plaza and circled the block.
I started a head count at 7:00 a.m. and 10 minutes later reached 1,068 at MOREPhilip Elmer-DeWitt - Sep 20, 2013 7:35 AM ET
A sampling of YouTube videos from around the world.
FORTUNE -- With the launch of the iPhone 5S and iPhone 5C Friday, Apple (AAPL) proved that it can still draw a crowd.
New York:Philip Elmer-DeWitt - Sep 20, 2013 4:54 AM ET
No rotten tomatoes. The stock is starting to recover from last week's drubbing.
FORTUNE -- Apple (AAPL) should be pleased with the notices that came in overnight. All the reviewers so far have liked the new iPhones. The only question was which device they liked best.
Walt Mossberg, Wall Street Journal: A New Touch for iPhone. "After a week of testing the iPhone 5s, I like it and can recommend it for anyone MOREPhilip Elmer-DeWitt - Sep 18, 2013 7:56 AM ET
In China, the $99 iPhone 5C goes for anywhere from 4,488 yuan ($730) to "free."
FORTUNE -- When Apple (AAPL) posted the off-contract price of the entry level iPhone 5C on its Chinese website -- 4,488 yuan including taxes and import fees, or more than $730 -- Wall Street reacted with something akin to sticker shock, driving the company's share price down $56 (11%) in less than a week.
After all, this MOREPhilip Elmer-DeWitt - Sep 17, 2013 7:49 AM ET
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