iPhone 5

  • Deja vu: Apple's plunging profitability

    Gross margins also shrank when the company brought out the iPhone 4

    FORTUNE -- One of the numbers analysts watch closely when a company reports quarterly earnings is its total gross margin. It's usually expressed as a ratio:

    GM% = (total revenue - cost of goods) / total revenue

    Gross margin can be thought of as a measure of how efficiently a company turns sales into profits.

    In Apple's (AAPL) case, gross margins (according MORE

    - Oct 29, 2012 8:16 AM ET
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  • How many iPhones did Apple sell last quarter?

    The forecasts range from 21 million to 32.3 million. Median estimate: 27 million.

    FORTUNE -- How well Wall Street receives Apple's (AAPL) quarterly earnings these days depends almost entirely on the iPhone.

    In a good quarter -- like fiscal Q2 2012, when Apple sold 35 million iPhones -- the device will account for nearly 60% of the company's total revenue. In a bad quarter -- like Q3, when the 26 million units MORE

    - Oct 17, 2012 11:16 AM ET
  • iPhone 5 video: SNL skit skewers Apple pundits

    Take that CNET! Gotcha Gizmodo!

    FORTUNE -- A little cultural relativism goes a long way when struggling with first-world problems -- like the flaws in Apple's (AAPL) new Maps app -- as Saturday Night Live comes to the iPhone 5's defense. Video now available on YouTube. Get it while you can.

    - Oct 15, 2012 7:03 AM ET
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  • ChangeWave: Maps issue had 0% impact on iPhone 5 sales

    Likely buyers were not dissuaded by either Apple's Maps app or the new dock connector

    FORTUNE -- A new survey of 4,270 mostly North Americans conducted in September and released Friday found no evidence that the concerns about Apple's (AAPL) new iPhone that have preoccupied the tech press since its release have affected likely buyers.

    To the contrary.

    According to ChangeWave's polling, nearly one in three (32%) of the early adopter types in their survey MORE

    - Oct 12, 2012 9:08 AM ET
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  • Analyst: iPhone 5 is huge. Android takes it on the chin

    Early signs that the success of Cupertino's latest entry is coming at Android's expense

    FORTUNE -- "We said the new iPhone was going to be huge and it was," writes Pacific Crest's James Faucette in a note to clients issued Tuesday. He briefly touches on Apple (AAPL)  -- noting strong demand for both the new phone and the newly discounted older models -- before unloading a trunkful of bad news for MORE

    - Oct 10, 2012 2:45 PM ET
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  • Andy Zaky makes the case for buying Apple now

    It's headed for $1,000, he says. $635.85 may not be the bottom, but it's close enough

    FORTUNE -- "History has repeatedly taught us that the best time to buy Apple is when the bearish sentiment in the stock has reached the pinnacle of extreme pessimism. When every guest on CNBC is calling for the imminent demise of Apple, when every headline is making a case for why Apple has peaked, and MORE

    - Oct 10, 2012 7:06 AM ET
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  • Apple analysts are trying to calm their nervous clients

    The stock is down 9.5% from its $705 all-time intraday high

    FORTUNE -- With Apple (AAPL) trading below $640, many of the several dozen analysts who follow the stock -- and who have issued a median price target of $780, according to Thomson/First Call -- are getting anxious calls from clients asking what the hell is going on?

    On Tuesday, Sterne Agee's Shaw Wu (price target: $840) sent a note to his MORE

    - Oct 9, 2012 8:33 AM ET
  • Why Apple's hardware chief came in from the cold

    A near insurrection in the staff and a reported $2 million a month are powerful incentives

    FORTUNE -- Anybody who follows Apple (AAPL) with more than passing interest couldn't help but wonder what was behind the surprise retirement in June and sudden reinstatement two months later of Bob Mansfield, the company's long-time senior vice president of hardware engineering. (See Early retirement isn't all that it's cracked up to be.)

    A well-reported feature MORE

    - Oct 3, 2012 1:40 PM ET
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  • Apple to release iPhone 5 sales (and 2012 earnings) on Oct. 25

    The results of a hard-to-predict quarter are coming out a little late this year

    FORTUNE -- Apple's (AAPL) fourth fiscal quarter of 2012 -- which closed last Saturday, Sept. 29 -- was supposed to be even weaker than the third.

    As CEO Tim Cook explained to analysts last July, Q3's earnings were reduced by customers who put off buying an iPhone after reading press reports that Apple was working on a new MORE

    - Oct 2, 2012 5:50 AM ET
  • Does Apple have a Scott Forstall problem?

    An heir apparent to Steve Jobs was in charge of both Siri and the new Maps app

    FORTUNE -- There's no shortage of embarrassing instances where Apple (AAPL) Maps "fell short" -- as Tim Cook's public apology put it -- but on Friday Canadian reader John Garner pointed me to a particularly striking one.

    Jason Matheson, a fellow Canadian with a knack for Mac programming, ran a quick Xcode script that compared MORE

    - Sep 29, 2012 11:45 AM ET
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