FORTUNE -- It's been years since Samsung reported any unit sales numbers at all for its mobile phones, so the tech press took notice Thursday when the South Korean manufacturing giant decided it had something to brag about.
Samsung Electronics co-CEO Shin Jong-kyun told reporters at an industry forum in Seoul that he is confident shipments of the Galaxy S4 will top 10 million next week -- four weeks after the device went on sale in 60 countries, including Korea, China, India and the U.S.
"That would make the mobile device the fastest-selling selling smartphone in Samsung's history," the Korea Times reported -- a line echoed in the U.S. press.
That kind of coverage must drive Tim Cook crazy.
Because when Apple (AAPL) reported last September that it sold 5 million iPhone 5 units in three days, analysts expressed "disappointment" and Business Insider ran this headline:
And what was its headline Friday?
Samsung's S4 Starts Strong: 10 Million Units In Less Than A Month
NOTE: On closer read, I see that Samsung is talking about sales to carriers, not end users. Not quite the same thing. I've reworded the text of the story to read "shipments," not "sales," of the S4.
Reading the comments on these smackdowns, I don't know whether to laugh or cry.
FORTUNE -- The outcome of the many drop tests that have surfaced on YouTube comparing the ruggedness of the Samsung Galaxy S4 with that of the Apple (AAPL) iPhone 5 was never really in doubt.
In falls that shatter the screen of the new Galaxy, pop its back off and kill its camera, the iPhone 5 takes a licking MORE
Philip Elmer-DeWitt - May 1, 2013 7:03 AM ET
Of the 10.4 million new smartphone users between Nov. and Feb., 85% went to Apple.
FORTUNE -- One way to view the U.S. smartphone data released Thursday by comScore (spreadsheets below) is to look at the total number of new subscribers in the 3-month period covered (November 2012 to February 2013) and compare the number of users who bought Apple (AAPL) iPhones with those who chose Google (GOOG) Android phones.
Total new MORE
Philip Elmer-DeWitt - Apr 5, 2013 7:13 AM ET
Korean electronics giant Samsung is nipping at Apple's heels, yes, but it is still missing one crucial element.
FORTUNE -- The technology press loves a good narrative. And among the most beloved narratives is a good horserace. Two rivals striving to better each other with new products or new features. The archetypal tech rivalry, between Microsoft and Apple not only lasted for decades, it helped make Silicon Valley what it is today.
During MORE
Kevin Kelleher - Mar 28, 2013 7:26 AM ET
Ironically, the Galaxy tweets had more "positive bias" than the iPhone's
FORTUNE -- Is Twitter the new measure of commercial buzz? Piper Jaffray's Gene Munster seems to think so.
In a note to clients issued Wednesday he offers as evidence that Apple's (AAPL) smartphone "holds more mass appeal with consumers" the fact that there were five times as many tweets (2.4 million) about the iPhone 5 on the day of and the day MORE
Philip Elmer-DeWitt - Mar 27, 2013 5:22 PM ETBut not because of slowing iPhone 5 sales, as had been reported
FORTUNE -- Apple's (AAPL) battered shares took another hit Wednesday -- down $8.84, nearly 2%, for the day -- after the Financial Times attributed a hiring freeze at the Foxconn factories that assemble many of Apple's products to a slowdown in iPhone 5 production.
The stock didn't recover, even after a Foxconn spokesman flatly denied that the freeze had anything MORE
Philip Elmer-DeWitt - Feb 21, 2013 6:42 AM ET
For the first time, Apple has the world's No. 1 and No. 2 bestselling smartphones
FORTUNE -- Drilling a little deeper into sales data than the larger tech research firms, Strategy Analytics on Wednesday released the chart at right, which breaks smartphone sales down by model number.
The data show that Apple's (AAPL) iPhone 5 overtook Samsung's Galaxy S3 by some 12 million units in the last quarter of 2012 to become MORE
Philip Elmer-DeWitt - Feb 20, 2013 7:32 AM ET
A heist, a lawsuit, a liar, a passel of new products and a $75 million payout forgone
FORTUNE -- There was no shortage of big Apple (AAPL) news in 2012, from a billion-dollar jury verdict to a three-month bear market that lopped $260 billion off the company's market cap. But of the 814 items filed in this space over the past 12 months, these were the 10 that -- for good or ill -- interested MORE
Philip Elmer-DeWitt - Dec 30, 2012 7:13 AM ET
From $700 on Sept. 21 to $520 on Dec. 24, with a lot of sharp bumps along the way
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FORTUNE -- I'm here to sing the praises of StockTwit's SirIsaacNewton, whoever he may be.
Not content to teach basic technical analysis since early December to shell-shocked investors on the Twitter-based messaging service, he has posted a 3:49-minute movie, accompanied by soundtrack and Reuters headlines, of the bizarre bear market that lopped $170 MORE
Philip Elmer-DeWitt - Dec 29, 2012 5:32 AM ET
Three months after its debut, the new phone quietly reaches its 101st country
FORTUNE -- I've scoured Google News and YouTube and can't find any launch day videos, photos or news stories about the iPhone 5 landing in St. Kitts.
As the easternmost of the five Caribbean islands scheduled to get the phone on Friday, Dec. 21, St. Kitts was country No. 101 -- making good Tim Cook's pledge to sell the MORE
Philip Elmer-DeWitt - Dec 27, 2012 7:57 AM ET