Apple has managed to eliminate the price premium while maintaining its profit margins
"We expect customers who do the math to opt for the iPhone," writes Deutsche Bank's Chris Whitmore in a note to clients Monday.
Moreover, he adds, so will customers who don't do the math.
Whitmore's analysis involves comparing the price, features and total cost of ownership of the refreshed iPhone 4S with its leading competitors.
At $199 with a two-year contract MOREPhilip Elmer-DeWitt - Oct 10, 2011 7:34 AM ET
AT&T alone sold 200,000 in 12 hours. By Friday night, ship dates slipped to 1-2 weeks
If you had any doubts that Apple (AAPL) would be able to beat the record 1.7 million iPhones sold in three days in June 2010, you can put them to rest.
Despite early glitches that slowed down pre-orders, AT&T (T) announced Friday it had taken orders for 200,000 iPhone 4S units in the first 12 hours MOREPhilip Elmer-DeWitt - Oct 8, 2011 8:25 AM ET
Apple's newest iPhone isn't even out yet and already the e-commerce site is using the device's impending arrival to drum up new sales.
FORTUNE -- The iPhone 4S announcement may have been "underwhelming" for some, but if eBay's early trade-in numbers are any indication, there's demand for Apple's latest device.
Earlier this week, eBay (EBAY) announced a smartphone trade-in promotion with its Instant Sale program pegged to iPhone 4S. Smartphone owners with MOREJP Mangalindan, Writer - Oct 6, 2011 1:01 PM ET
Fifteen months after the iPhone 4 was introduced, Apple unveils its successor: the iPhone 4S
Apple on Tuesday introduced a new iPhone, the iPhone 4S, and a new voice control system called Siri that it hopes will keep it ahead of its competitors by changing the way people communicate with their mobile phones.
Siri, however, is still in beta -- or not quite finished -- mode.
And the phone most of the world MOREPhilip Elmer-DeWitt - Oct 4, 2011 11:38 AM ET
An analyst looks at Apple as an investment opportunity today and likes what he sees
"We would rather own Apple than any other tech company in the current environment."
So writes Ticonderoga's Brian White in a note to clients issued Monday, the day before Apple's (AAPL) Oct. 4 iPhone event.
White has taken a look at the performance of Apple shares over the past two weeks and come to the same conclusion Bullish Cross' MOREPhilip Elmer-DeWitt - Oct 3, 2011 9:08 AM ET
It starts in June 2010 with the launch of the iPhone 4 and ends -- maybe -- this Tuesday
Somebody has taken the trouble to document -- with footnotes -- the rumor-filled roadmap that has brought us to Tuesday's iPhone press event at Apple (AAPL) headquarters in Cupertino, Calif. The result is the infographic published two weeks ago by a dubious website called AllAreaCodes.com (more on them in a moment).
We haven't fact-checked all 43 MOREPhilip Elmer-DeWitt - Oct 3, 2011 6:30 AM ET
The stakes will be high when the new CEO makes his debut as Steve Jobs' successor
Tim Cook will have a lot on his plate Tuesday when he takes the stage at the Town Hall auditorium on Apple's (AAPL) Cupertino, Calif., campus.
Leaving aside whether he can fill the shoes of Steve Jobs (he can't), or whether the new products and services to be unveiled meet all the expectations (they won't), he's MOREPhilip Elmer-DeWitt - Oct 2, 2011 7:38 AM ET
Apple's notebooks sweep every category in the latest report, despite middling reliability scores
Consumer Reports doesn't always love Apple's (AAPL) products. It still doesn't recommend the iPhone 4 because of problems its testing lab had with the external antenna. But in its survey of the current crop of notebook computers released Tuesday, the magazine gave the MacBook line its highest ratings in every category in which Apple competes, from the 11-inch MOREPhilip Elmer-DeWitt - May 25, 2011 7:03 AM ET
With a pair of high-quality calipers, Consumer Reports resolves a silly dispute
A good carpenter knows to measure twice and cut once, which is why you probably shouldn't ask your average Apple blogger to build anything out of wood.
Case in point: The story that hit the blogosphere like a bad Donald Trump soundbite last week when someone notified MacRumors that their new white iPhone 4 didn't fit into their old black MOREPhilip Elmer-DeWitt - May 3, 2011 7:03 AM ET
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Early reviews of Research in Motion's 7-inch PlayBook tablet are in, and while both publications found features to like -- a fast, intuitive operating system and user interface courtesy of QNX, understated and solid hardware -- Engadget found the PlayBook's inability to run basic email, contacts and calendar-related MOREJP Mangalindan, Writer - Apr 14, 2011 5:05 AM ET
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