FORTUNE -- You know things have changed when an Apple (AAPL) event is immediately followed by not one but two illustrated surveys about how it played on social media.
The first graphic comes from Crimson Hexagon, an analytics firm out of Harvard that analyzed more than 180,000 tweets about the new Pads and summarized its findings in bullet points and representative posts:
The second study comes from Digimind, a "competitive intelligence" firm out of France that looked not just at sentiment, but how that sentiment changed overnight. They too came armed with graphics and bullet points:
The Morning After: Which Apple Products Have Staying Power
Mac Book Pro has lost the most steam since yesterday – going down from commanding 16% of the discussion to only 5% today. Mac Pro went from 18% of the discussion yesterday to 6% today (see attached visual)
Reports revenues of $43.6 billion on sales of 37.4 million iPhones and 19.5 million iPads. Profits are down, as expected. Boosts dividend 15% and stock buyback five-fold
FORTUNE -- Against the advice of outside analysts, Apple (AAPL) bundled its good news and bad news together and released it all at once Tuesday.
Although profits were down, as expected, it beat its own guidance and Wall Street's expectations -- selling a ton of MOREPhilip Elmer-DeWitt - Apr 23, 2013 4:57 PM ET
A scientific explanation of Apple users' unique grief a year after his death.
By Jennifer Abbasi, contributor
FORTUNE -- In the weeks following the death of Apple's CEO and co-founder one year ago today, more than a million people sent emails to an address set up by Apple (AAPL). Messages on blogs, Facebook (FB) and Twitter, and even makeshift in-store memorials, demonstrated a collective sadness at the Apple co-founder's passing. And MOREOct 5, 2012 5:00 AM ET
Fortune's final poll of Apple analysts -- professional and amateur
We'll find out whose estimates were closest to the mark when Apple (AAPL) releases its earnings for the first fiscal quarter of 2011 shortly after the markets close. A conference call with analysts is scheduled to begin at 5 p.m. EST (2 p.m. PST). The hour-long session will be webcast here.
We'll compare the estimates to the actual results and publish MOREPhilip Elmer-DeWitt - Jan 18, 2011 6:53 AM ET
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