In an event that went largely as expected, Apple managed to throw in a few curves.
FORTUNE -- Analysts were neither wildly excited nor terribly disappointed by Apple's (AAPL) event Tuesday. Hardly anybody changed his or her rating or price target, although a few discovered that their iPad estimates were off -- either too high or too low -- when Tim Cook announced that Apple sold its 170 millionth unit earlier MOREPhilip Elmer-DeWitt - Oct 23, 2013 7:59 AM ET
A first look at Apple's latest tablets.
FORTUNE -- If you're the undisputed tablet market leader, how do you one-up yourself? Simple. With serious upgrades to the full-sized iPad and iPad Mini.
This Tuesday, Apple (AAPL) introduced the iPad Air, a redesigned full-sized tablet with 9.7-inch display that takes design cues from the iPad Mini, including diamond-cut chamfered edges and thinner vertical borders. The "Air" moniker refers to the tablet's newfound lightness: MOREJP Mangalindan, Writer - Oct 22, 2013 5:15 PM ET
Tune in here for instant analysis of Apple's Fall 2013 special event.
FORTUNE -- If you don't have access to Apple's (AAPL) live stream, there are any number of live blogs from which to choose, including my colleague JP Mangalindan's.
If you're still here, I'm going to assume you've been to Apple.com, clicked on the October Event 2013 link and are watching the same presentation I am.
The action is scheduled to begin at MOREPhilip Elmer-DeWitt - Oct 22, 2013 12:26 PM ET
A graphical look at the state of play on the eve of another Apple special event.
FORTUNE -- Anticipating some iPad news out of Apple (AAPL) Tuesday, I'm trying to get a picture of the state of play in the global tablet market from published graphs and charts. Most of the attached are based on IDC data. If you spot any that are fresher -- or better -- please send them MOREPhilip Elmer-DeWitt - Oct 21, 2013 2:25 PM ET
New iPads, OS X Mavericks details, and more? Our look at the odds of each being announced.
FORTUNE -- Apple (AAPL) faithful, get those credit cards ready. On Tuesday, the company is holding an event in downtown San Francisco that will almost certainly mean the unveiling of all-new iPads. But what else will Apple trot out? New Macs? New iPods?
We won't know for sure until 10 am Pacific/1 pm Eastern tomorrow, but here's MOREJP Mangalindan, Writer - Oct 21, 2013 11:30 AM ET
Forget, for a few minutes, the new iPads Apple is set to unveil on Tuesday.
FORTUNE -- It's strange to be talking about last year's iPads a couple days before Apple (AAPL) shows off this year's models.
But how the old iPads held up a year after their release -- and in the face of growing competition -- will tell investors a lot about the lasting power of the new ones.
Last year's iPads MOREPhilip Elmer-DeWitt - Oct 20, 2013 2:14 PM ET
The venue -- in San Francisco -- is larger than the site of last month's iPhone event.
FORTUNE -- What might Apple (AAPL) have up its sleeve for the Oct. 22 event it announced Tuesday? Among the rumored new products:
The iPad 5
The iPad mini 2
The new MacPro
Mac OS X 10.9 "Mavericks"
Anything I've missed?
UPDATE: For a round-up of the rumors, I recommend Neil Hughes' What to expect from Apple's Oct. 22 event at AppleInsider.Philip Elmer-DeWitt - Oct 15, 2013 12:30 PM ET
Both Gartner and IDC show summer Mac sales down as tablets replace PCs in schools.
FORTUNE -- An Apple (AAPL) summer tradition -- strong back-to-school sales of the Mac -- finally got broken by the same disruption that has been draining growth out of the entire PC industry: The booming tablet market that Apple created when it launched the iPad in 2010.
Gartner and IDC released their third quarter PC shipment reports MOREPhilip Elmer-DeWitt - Oct 10, 2013 7:33 AM ET
Pilots may love their iPads, but Delta, like most airlines, is a Microsoft Windows shop.
FORTUNE -- Many in the tech press reacted with incredulity to the news that Delta Airlines chose Microsoft (MSFT), not Apple (AAPL), to supply its pilots with cockpit tablets -- 11,000 in all.
After all, it's been two years since the iPad was approved for use by American Airlines as a so-called Electronic Flight Bag -- replacing 40 MOREPhilip Elmer-DeWitt - Oct 1, 2013 6:06 PM ET
A report from Bloomberg's Tokyo desk makes the rounds.
FORTUNE -- In the wee hours of Aug. 28, Bloomberg's Tokyo desk reported that Apple (AAPL) was planning to open a store in the city's upscale Omotesando district, its first store in Tokyo since 2005.
That was a story of only passing interest to anyone who doesn't live in the neighborhood.
But buried in the piece's B-matter, almost as an aside, was a paragraph MOREPhilip Elmer-DeWitt - Aug 29, 2013 9:19 AM ET
|Homeless college students seek shelter during breaks|
|GM names Mary Barra as new CEO|
|Stocks: Where to make money in 2014|
|America's economic mobility myth|
|Snowden docs had NYTimes exec fearing for his life|