It's the difference between missing and beating Wall Street's expectations
FORTUNE -- Analysts were disappointed twice this week by Apple's (AAPL) iPad sales numbers.
The first time was on Tuesday when CEO Tim Cook announced that Apple sold its 100 millionth iPad on Oct. 9 -- only 15.88 million more than its cumulative sales through the June (Q3) quarter. Over the next two days, analysts scrambled to lower their Q4 iPad sales MOREPhilip Elmer-DeWitt - Oct 27, 2012 11:44 AM ET
Seven hours later, the black model was still listed as shipping Nov. 2
FORTUNE -- Looks like the iPad mini may be subject to the same supply constraints that held down sales of the iPhone 5 last quarter.
Pre-orders began at 12 a.m. Pacific (3 a.m. Eastern), and within 20 minutes readers were e-mailing to say that the white model was listed as "Available to ship: 2 weeks."
As of 5 a.m. Eastern, MOREPhilip Elmer-DeWitt - Oct 26, 2012 5:14 AM ET
Lowered expectations after Tim Cook's Tuesday bombshell
FORTUNE -- On Monday, Wall Street's consensus for Apple's (AAPL) fourth quarter report -- scheduled to be released today after the markets close -- was for earnings of $8.85 on sales of $36.32 billion.
By Thursday, according to Thomson Financial, those numbers had dropped to $8.75 and $35.8 billion. And among some of the analysts who revised their estimates this week, expectations were even lower.
What MOREPhilip Elmer-DeWitt - Oct 25, 2012 7:57 AM ET
Also: Microsoft's Surface tablet reviewed, and two reasons Facebook is turning things around.
Microsoft dives deep to surface a hit [WIRED]
This is a great device. It is a new thing, in a new space, and likely to confuse many of Microsoft's longtime customers. People will have problems with applications — especially when they encounter them online and are given an option by Internet Explorer to run them, only to discover this MOREJP Mangalindan, Writer - Oct 24, 2012 1:54 PM ET
100 million may sound like a lot of iPads, but it was a few million less than expected
FORTUNE -- "Today I'm thrilled to tell you," CEO Tim Cook proclaimed about half-way through Apple's (AAPL) iPad mini special event Tuesday, "that two weeks ago we sold our 100 millionth iPad."
The analysts who were paying attention were not so thrilled. According to Apple's SEC filings, the company sold a total of 84.12 MOREPhilip Elmer-DeWitt - Oct 24, 2012 12:33 PM ET
A bit of sticker shock and disappointment with last quarter's iPad sales numbers
FORTUNE -- Some 700 analysts and press representatives filed into San Jose's vintage California Theater Tuesday for Apple's (AAPL) latest reveal. There were several new Macs and a updated full-size iPad, but the star of the show was the device Apple called, as expected, the iPad mini.
Below: A sample of the analysts' reactions. We'll add more as they MOREPhilip Elmer-DeWitt - Oct 24, 2012 10:40 AM ET
Also: first impressions of the new iMac and MacBook.
FORTUNE -- For the first time in years, Apple (AAPL) held a product unveiling at San Jose's California Theatre and, as many predicted, the company delivered. It unveiled a 7.9-inch version of the iPad, dubbed the iPad mini. Also on display: a 13-inch MacBook with a high-resolution Retina Display, redesigned iMac, faster 9.7-inch-sized iPad, and updated Mac minis.
I managed to spend some MOREJP Mangalindan, Writer - Oct 23, 2012 4:07 PM ET
It pushed Apple's shares, at high volume, right off a cliff
FORTUNE -- See in the chart at right the point shortly after 2 p.m. Eastern when Apple's (AAPL) share price does a bungee jump? That corresponds almost to the minute to senior vice president Phil Schiller's announcement of the price of an entry-level iPad mini: $329.
It's odd, because that was the price cited in the most-widely circulated rumor -- posted MOREPhilip Elmer-DeWitt - Oct 23, 2012 2:59 PM ET
For serious Apple watchers, this may be the best reason yet to buy its $99 set-top box
FORTUNE -- Boy am I glad I didn't spring for airfare and a hotel to cover today's Apple (AAPL) special event in San Jose, Calif.
I had planned to monitor the thing second-hand through any of more than a dozen live blogs.
But now, thanks to a new "Apple Events" channel the company just added to its MOREPhilip Elmer-DeWitt - Oct 23, 2012 8:08 AM ET
He says it has two cameras, a more refined back casing and some surprises
FORTUNE -- In one of his dispatches from a tour of Apple's (AAPL) Asian supply chain two weeks ago, Topeka Capital's Brian White mentioned that an iPad case-maker let him handle what they claimed was a prototype iPad mini.
In note to clients Monday -- in which White reminded them that it was he who first coined the MOREPhilip Elmer-DeWitt - Oct 22, 2012 12:15 PM ET
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