Reports of disappointing crowds may have been premature
FORTUNE -- I'm seeing headlines to the effect that the iPad mini is drawing smaller crowds than previous Apple (AAPL) product launches.
I've only been to the flagship store on Fifth Avenue today, so I'm not in a position to generalize.
But shortly before 8 a.m., when the store usually opens for a new launch, I had a headcount of 550. According to the records MOREPhilip Elmer-DeWitt - Nov 2, 2012 9:54 AM ET
We counted 550 customers two hours before doors were due to open
FORTUNE -- Apple (AAPL) pushed back the launch of the iPad mini in waterlogged New York City to 10 a.m. to give staffers extra time to get to work. But they neglected to tell the customers who were all queued up and ready to go at the company's flagship Fifth Avenue store by 8 a.m., when we shot this MOREPhilip Elmer-DeWitt - Nov 2, 2012 9:06 AM ET
Despite blackouts and gasouts, more than 800 lined up to buy Apple's latest tablet
FORTUNE -- Turns out, if you were willing to catch the 5:30 a.m. shuttle bus from Brooklyn, the ride into Manhattan went pretty smoothly Friday morning.
Doors were originally scheduled to open at 8 a.m., but out of concern that some employees wouldn't make it to the store on time, Apple (AAPL) pushed the launch time pushed back MOREPhilip Elmer-DeWitt - Nov 2, 2012 7:23 AM ET
Hundreds queued up in Sydney, Tokyo, Seoul, and Hong Kong
FORTUNE -- Friday's launch of the iPad mini -- scheduled to hit 34 countries before the day was through -- began overnight in a half dozen Pacific Rim cities.
The turnout wasn't as big as for a new iPhone, but if you wanted to buy the mini at an Apple (AAPL) store, you had to stand in line.
Below: The first videos.
Sydney:Philip Elmer-DeWitt - Nov 2, 2012 5:07 AM ET
Thinking about going into Manhattan to visit an Apple Store? Forgetaboutit!
FORTUNE -- I probably won't make it to Apple's (AAPL) flagship Fifth Avenue store Friday for the launch of the iPad mini.
Me and a lot of other people.
Three days after Hurricane Sandy swamped much the U.S. eastern seaboard, there is no power in New York City below 34th Street, no direct subway trains to Manhattan from Brooklyn and Queens, no MOREPhilip Elmer-DeWitt - Nov 1, 2012 10:39 AM ET
"Apple. We're drunk with power"
FORTUNE -- Apple's (AAPL) product launches have become fodder for the late night comedians. Here, via YouTube, is Conan O'Brien on the iPad mini:Philip Elmer-DeWitt - Oct 31, 2012 7:27 AM ET
Love the fit and finish, not so crazy about the screen or price
FORTUNE -- The initial reviews of Apple' (AAPL) iPad mini are what theater critics would call mixed positive. A sampling:
Walt Mossberg, Wall Street Journal: Sizing Up the New iPad Mini. "I've been testing the iPad Mini for several days and found it does exactly what it promises: It brings the iPad experience to a smaller device. Every app that MOREPhilip Elmer-DeWitt - Oct 31, 2012 7:13 AM ET
An analyst predicts the company's demise, yet still rates it a "buy"
FORTUNE -- Here's a quote for Daring Fireball's claim chowder:
"As we have stated before on many occasions, Apple's time to turn from a tech titan into a dinosaur will come, but we still think that we are at least a year away..." -- Berenberg Bank's Adnaan Ahmad
I suppose working for a company that's been in the private banking business since 1590 MOREPhilip Elmer-DeWitt - Oct 29, 2012 11:51 AM ET
No word yet from the company about how many were pre-ordered
FORTUNE -- Pre-orders for the iPad mini began at Apple's (AAPL) online store Friday at 3 a.m. Eastern (12 a.m. Pacific). They went quickly -- although not as quickly as the iPhone 5.
In 20 minutes the Wi-Fi-only white models sold out in all three memory configurations (16GB, 32GB, 64GB)
In 35 hours the black 16GB models were gone
By 11 p.m. Sunday -- MORE
The 32GB and 64GB configurations are still available for Nov. 2 delivery
FORTUNE -- It took only 20 minutes for pre-orders of the white iPad mini to exhaust Apple's (AAPL) supplies.
Black iPad minis, however, were available for the next day and a half.
But sometime before Saturday at 2 p.m. Eastern -- 35 hours after the devices became available for pre-order -- shipping times on the black 16GB iPad mini got pushed from MOREPhilip Elmer-DeWitt - Oct 27, 2012 2:29 PM ET
|Albertsons to merge with Safeway|
|GM raising Corvette prices|
|Everything must go: There's a flood of store closings|
|Bitcoin matters. Ignore the media circus.|
|Boeing reports wing cracks on Dreamliners|