24% of Americans surveyed plan to buy the new iPad

29% of international respondents hoped to buy it within 3 months

Source: Baird Equity Research

One of the first things they teach you in Statistics 101 is that the size of your sample doesn't matter as much as how representative it is.

In that regard, it's probably a good thing that Baird's William Power acknowledges high up in the note he issued to clients Monday that the online survey of 488 potential customers Baird Equity Research fielded last week "catered to a younger, tech-savvier group on average."

Still, if taken with the requisite grain of salt, the results are chock-full of savory factoids that are, as Power puts it, "encouraging" for Apple (AAPL).

Among the highlights: (I quote)

Existing user demand strong. Among existing iPad owners, 48% indicated they plan to purchase the new iPad, with 35% of those already owning an iPad 2.

New buyers flocking as well. 42% of those planning to purchase the new iPad have never owned an iPad or other tablet.

iPad 2 still in demand. 15% of U.S. respondents plan to purchase the discounted iPad 2.

Retinal display key new feature. When asked about reasons for purchasing the new iPad, 28% cited the Retina Display as the top reason, followed by the A5X processor at 26% and LTE at 17%.

Replacing laptops. 28% of respondents suggested they were purchasing an iPad instead of a laptop, though close to 50% overall suggested the iPad purchase wouldn't delay the purchase of other electronic purchases.

Reasons not to buy. High price was the largest reason for not purchasing an iPad, cited by 60% of non-buyers.

LTE version popular. 36% of respondents plan to purchase an LTE-enabled version, with previous industry estimates suggesting 80% or more of iPad sales have been WiFi only. In addition, a majority of our respondents claim they plan to use the cellular connectivity daily.

Our favorite finding: Although 81% of of these tech savvy online respondents had a pretty good idea what 4G meant, only 41% thought they knew what LTE was.

Of that 41%, 13% correctly identified it as an acronym for "Long Term Evolution." (Other guesses: "Light Transfer Expansion" and "Long Telecom Exposure.") More than 2o% thought it was a proprietary Verizon (VZ), AT&T (T) or Sprint (S) technology.

See below.

Posted in: Apple, AT&T, Baird, iPad, iPad 2, iPad 3, Sprint Nextel, Tablets, Verizon, William Power

• Why are iPad prices falling in China's gray market?

  Sluggish demand, says one report. An over-abundance of supply, says another.

  Dueling stories Monday in Reuters and the Financial Times about the Chinese gray market for Apple (AAPL) products agree on one thing: The prices the new iPad can fetch have fallen roughly 30% in the past two weeks.

  When the latest iPad -- the one with the much-hyped Retina display --  showed up in Beijing the day after its U.S. launch, Chinese MORE

  Philip Elmer-DeWitt - Mar 26, 2012 6:45 AM ET
  Posted in: Apple, China, Financial Times, Gray market, Hong Kong, iPad, iPad 3, Reuters, Tablets

• Videos: Apple's largest iPad rollout continues (updated)

  The new iPad arrived in 25 more countries Friday. The first YouTube videos:

  Mexico:

  Poland:

  Denmark:

  Czech Republic:

  Italy:

  Hungary:

  The Netherlands:

  Spain (shot last week, before the new iPad arrived, but couldn't leave it out):

  More as they arrive.

  On top of the 10 countries that got the new iPad last week, Apple (AAPL) launched the device Friday in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, MORE

  Philip Elmer-DeWitt - Mar 23, 2012 8:33 AM ET
  Posted in: Apple, Denmark, Hungary, iPad 3, Italy, new iPad, Tablets

• The Apple store is down

  The yellow Post-it is the universal sign that Apple (AAPL) is brewing something new

  See also:

  How to monitor today's iPad event from your computer
  iPad rumor round-up: Back-from-vacation edition
  Speculating on the iPad event: Not for the faint of heart

  Philip Elmer-DeWitt - Mar 7, 2012 10:33 AM ET
  Posted in: Apple, Apple Store, Apple TV, iPad, iPad 3, iPad HD, Tablets

• Today in Tech: Apple revealing iPad 3 today

  Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

  "We have to turn ourselves into the OS of music ... We are in the middle of a transformation from being an app ourselves to being a platform." -- Sten Garmark, Spotify's director of platform (The Guardian)

  * The day many iPad adopters have been waiting for (or dreading) is MORE

  JP Mangalindan, Writer - Mar 7, 2012 8:59 AM ET
  Posted in: Anonymous, Apple, Google, iPad, iPad 3, iPad HD, Netflix, Square

• How to monitor today's iPad event from your computer

  If, like me, you couldn't make it to San Francisco, you can still get the blow-by-blow

  Assuming you're not in actually in the Yerba Buena Center auditorium today, the best way to find out what's going on inside Apple's (AAPL) iPad press event is to watch the live webcast -- assuming there is one. The company occasionally provides a video feed from these special events, but it never announces the fact MORE

  Philip Elmer-DeWitt - Mar 7, 2012 7:18 AM ET
  Posted in: Apple, Apple TV, iPad, iPad 3, iPad HD, Tablet, Tim Cook, Yerba Buena Center for the Arts

• iPad rumor round-up: Back-from-vacation edition

  What we know, what we don't know, what the gossip sites are saying today

  The Wi-Fi in the Dominican Republic was as on-and-off as the hot water showers, but some news from the tech world did manage to reach us on the beach.

  With Apple (AAPL) scheduled to reveal its newest iPad Wednesday at 10 a.m. PST (1 p.m. EST), here's a round-up of what Donald Rumsfeld used to call the known MORE

  Philip Elmer-DeWitt - Mar 6, 2012 6:14 AM ET
  Posted in: Apple, Apple TV, iPad, iPad 2S, iPad 3, iPad HD, LTE, Microsoft

• Today in Tech: The iPad 3 is coming!

  Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

  * Yes, folks, the day many have been waiting for is fast approaching: Apple (AAPL) is set to unveil the iPad 3 next Wednesday, March 7. At this point, it's almost certain the newest tablet will feature a Retina-like display, one with nearly double the resolution of its predecessors, however MORE

  JP Mangalindan, Writer - Feb 29, 2012 3:30 AM ET
  Posted in: Apple, Google, Groupon, HP, iPad, iPad 3, Microsoft, MOG, PlayStation Vita, Windows 8

• Apple iPad 3 rumor round-up

  After the reports of the past few days, is there any room left for surprise? 

  The latest details, with links:

  Unveiling scheduled for March 7, release likely by March 9
  2048×1536 "Retina" display (double the resolution of iPads 1 and 2)
  Quad-core A-6 chip, perhaps replacing the dual-core chip in the current iPad
  4G LTE Qualcomm (QCOM) chipset, signaling that the next iPhone will be 4G too

  Still unknown: Where the unveiling will take place, at the MORE

  Philip Elmer-DeWitt - Feb 14, 2012 9:40 AM ET
  Posted in: 4G, Apple, iPad, iPad 3, iPhone, LTE

• Today in Tech: Apple unveiling iPad 3 March 7?

  Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

  "They ask 'Why can't you be more like Apple?' So we should go bankrupt and fire our founders and bring in a moron? That's what we should do?"
  -- RIM director Roger Martin (The Globe and Mail)

  * Rumors are flying fast and hard from multiple blogs that Apple (AAPL) will MORE

  JP Mangalindan, Writer - Feb 14, 2012 3:30 AM ET
  Posted in: Apple, Fair Labor Association, Google, iPad, iPad 3, Pinterest, YouTube