29% of international respondents hoped to buy it within 3 months
One of the first things they teach you in Statistics 101 is that the size of your sample doesn't matter as much as how representative it is.
In that regard, it's probably a good thing that Baird's William Power acknowledges high up in the note he issued to clients Monday that the online survey of 488 potential customers Baird Equity Research fielded last week "catered to a younger, tech-savvier group on average."
Still, if taken with the requisite grain of salt, the results are chock-full of savory factoids that are, as Power puts it, "encouraging" for Apple (AAPL).
Among the highlights: (I quote)
Existing user demand strong. Among existing iPad owners, 48% indicated they plan to purchase the new iPad, with 35% of those already owning an iPad 2.
New buyers flocking as well. 42% of those planning to purchase the new iPad have never owned an iPad or other tablet.
iPad 2 still in demand. 15% of U.S. respondents plan to purchase the discounted iPad 2.
Retinal display key new feature. When asked about reasons for purchasing the new iPad, 28% cited the Retina Display as the top reason, followed by the A5X processor at 26% and LTE at 17%.
Replacing laptops. 28% of respondents suggested they were purchasing an iPad instead of a laptop, though close to 50% overall suggested the iPad purchase wouldn't delay the purchase of other electronic purchases.
Reasons not to buy. High price was the largest reason for not purchasing an iPad, cited by 60% of non-buyers.
LTE version popular. 36% of respondents plan to purchase an LTE-enabled version, with previous industry estimates suggesting 80% or more of iPad sales have been WiFi only. In addition, a majority of our respondents claim they plan to use the cellular connectivity daily.
Our favorite finding: Although 81% of of these tech savvy online respondents had a pretty good idea what 4G meant, only 41% thought they knew what LTE was.
Of that 41%, 13% correctly identified it as an acronym for "Long Term Evolution." (Other guesses: "Light Transfer Expansion" and "Long Telecom Exposure.") More than 2o% thought it was a proprietary Verizon (VZ), AT&T (T) or Sprint (S) technology.
First weekend sales exceed the iPad 2, but not the iPhone 4S
Eight hours after Apple (AAPL) CEO Tim Cook pronounced himself "very thrilled" with what he described as "record weekend" sales of the third-generation iPad, the company issued a press release clarifying what record the new iPad had broken.
It wasn't Apple's all-time best hardware launch. That record is still held by the iPhone 4S, which sold 4 million units in MOREPhilip Elmer-DeWitt - Mar 19, 2012 5:46 PM ET
Apple's (AAPL) most-favored tech writers got it last week and have now weighed in
The Wall St. Journal's Walt Mossberg: A Million More Pixels Than HDTV. "The key upgrades are to those core features — the 9.7-inch screen and the data speed over cellular networks. These upgrades are massive. Using the new display is like getting a new eyeglasses prescription — you suddenly realize what you thought looked sharp before wasn't nearly as MOREPhilip Elmer-DeWitt - Mar 15, 2012 5:53 AM ET
Planned sales of competing tablets were falling even before the new iPad was revealed
This was supposed to be the year that Apple (AAPL) started losing market share in the rapidly growing tablet market.
That may be happening among consumers, if you count the Amazon's (AMZN) Kindle Fire as a full-fledged tablet. But there's no sign of it happening in the enterprise.
In fact, a ChangeWave survey of 1,604 business IT buyers conducted MOREPhilip Elmer-DeWitt - Mar 13, 2012 9:01 AM ET
An unauthorized preview, three days before Apple-sanctioned sales begin
Despite Apple's (AAPL) best efforts to keep a lid on the thing, a pair of Vietnamese bloggers managed to get their hands on a new iPad and post a 4-minute unboxing video on YouTube.
You need some fluency in Vietnamese to follow the commentary, but not to get the gist. The larger camera, the 4G designation and the LTE option in network settings MOREPhilip Elmer-DeWitt - Mar 13, 2012 8:18 AM ET
Despite one report suggesting a lukewarm response, demand seems to be intense
We got an e-mail Friday from an Israeli site called Drippler with what looked like bad news for Apple's (AAPL) new iPad:
Only 26% of Drippler users who own the 1st generation iPad plan on upgrading, while just 28% of iPad 2 owners will be getting the new iPad.
Given that Apple had sold 55 million iPads 1 and 2 as MOREPhilip Elmer-DeWitt - Mar 10, 2012 10:40 AM ET
A relatively small price cut, it seems, can make a big difference
In a proprietary survey conducted last fall and released Wednesday, RBC Capital's Mike Abramsky asked some price-sensitive customers who said they had no intention of buying an iPad whether a $100 price cut might change their minds.
Among 1,100 respondents, 17% said they would be "somewhat likely" to buy a $399 iPad and 3% said they would be "very likely" to MOREPhilip Elmer-DeWitt - Mar 8, 2012 11:45 AM ET
Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.
* Sony (E), Sharp, and Panasonic's combined losses for the fiscal year will total a whopping $17 billion. The Wall Street Journal explores why this Japanese tech trifecta is losing consumers. (The Wall Street Journal)
* Why Facebook's recent claim of 845 million monthly active users and 483 million daily active MOREJP Mangalindan, Writer - Feb 7, 2012 3:55 PM ET
A stock-market anomaly, a new iPhone, a second iPad, two new wireless carriers, a swarm of lawsuits and a malware false alarm
Out of the 793 items about Apple (AAPL) filed in this space over the past 12 months, these were the 10 that -- for good or ill -- interested the most readers:
Snapshot of an Apple flash crash: What triggered the sell-off that knocked $10 billion off the company's market cap? (Feb. MOREPhilip Elmer-DeWitt - Dec 31, 2011 7:00 AM ET
No, but the steady flow of rumors about a new iPad just around the corner aren't helping
Remember what happened to iPhone 4 sales last summer? They hit a wall in mid-July, according to Apple CEO Tim Cook, when "speculation" that Apple was about to release a new iPhone, "hit extreme highs."
Now we're in the middle of what's shaping up as Apple's (AAPL) biggest holiday season ever, and the same thing MOREPhilip Elmer-DeWitt - Dec 12, 2011 8:10 AM ET
|Don't fight it. Bitcoin has a bright future|
|"The Hobbit" dispute sparks lawsuit|
|I work 4 jobs and I'm still struggling|
|Premarkets: Stocks' disappointing December continues|
|China's bad debt breaks Hong Kong IPO logjam|