Apple's latest press release manages to do it four times in seven paragraphs
In its missives to the press, Apple (AAPL) is usually content to repeat its favorite buzz words -- "incredible," "amazing," "exciting," "revolutionary" etc. -- to drive home how amazing and incredible the company is, especially compared with its humdrum competitors.
But the announcement issued Thursday takes Apple's penchant for banging and banging and banging its own drum to new MORE
Philip Elmer-DeWitt - Jul 7, 2011 11:26 AM ET
Apple's latest TV ad pitches the iPad as a synesthesia machine
Synesthesia, according to my computer's dictionary, is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
That, according to the Apple (AAPL) ad that debuted on primetime TV Friday night, is what the iPad does.
The copy:
"Now, we can watch a newspaper; listen to a magazine; curl MORE
Philip Elmer-DeWitt - Jun 18, 2011 10:04 AM ET
It's no accident RIM has had to slash its guidance and cut its workforce
The analysts were all over Research in Motion (RIMM) Friday after the company issued sharply lower guidance for 2012 and warned of forthcoming layoffs. See, for example, Barron's take here.
Most recognized the role Apple (AAPL)'s iPhone and Google's (GOOG) Android played in marginalizing the BlackBerry. But none of them were quite as blunt as Needham's Charlie Wolf, MORE
Philip Elmer-DeWitt - Jun 17, 2011 8:47 AM ET
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* TechCrunch reports that Facebook has an HTML5-based mobile Web store in the works that iPhone and iPad users can access via their Safari browsers. Eighty third party developers, including Zynga, are supposedly working on the project. "Why? Because it's the one area of the device that Facebook MORE
JP Mangalindan, Writer - Jun 16, 2011 10:51 AM ET
Steve Jobs may not care about his company's stock price, but someone in Cupertino does
Here's a piece of Apple (AAPL) keynote trivia spotted by a keen-eyed member of Investor Village's AAPL Sanity board who calls himself the silver_Fox.
At the 45:11 mark in Monday's Worldwide Developer Conference keynote presentation, in the middle of Scott Forstall's canned demo of iOS 5's new notification feature, a stock ticker popped up that showed Apple MORE
Philip Elmer-DeWitt - Jun 12, 2011 10:52 AM ET
The social network's real-time access to myriads of content and high levels of user engagement is why marketers keep coming back for more.
FORTUNE -- Hours after Apple (AAPL) announced deep integration of Twitter into various aspects of its iOS mobile operating system, Twitter President of Global Revenue Adam Bain appeared at the Federated Media Summit here in New York City yesterday to discuss the social network's growing reach and high MORE
JP Mangalindan, Writer - Jun 7, 2011 3:18 PM ET
Fortune's curated selection of the day's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day.
"I clearly knew that I had to do something, and I failed to do it ... A CEO should take responsibility. I screwed up." -- Chairman Eric Schmidt on the company's struggle with social. (All Things D)
* During his appearance at All Things D's D9 conference MORE
JP Mangalindan, Writer - Jun 1, 2011 6:30 AM ET
Fortune's curated selection of the holiday weekend's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day.
* Twitter reportedly plans to launch a photo-sharing service at All Things D's D9 conference this Wednesday. If it takes off, the service would mark a major step forward for the social network as users currently have to store their photos on third-party sites like Twitpic and Flickr. MORE
JP Mangalindan, Writer - May 31, 2011 6:30 AM ET
A second look at the claim that Apple's four-year conquest of the mobile market is adrift
Business Insider's Henry Blodget may come to regret -- if he doesn't already -- using the phrase "dead in the water" to describe the performance of Apple's (AAPL) iPhone in a comScore market share survey that seemed to show, as Blodget's headline put it, that "Android is destroying everyone."
The comScore survey to which Blodget was MORE
Philip Elmer-DeWitt - May 12, 2011 5:26 AM ET
Even as big publishers strike deals to put content on the iPad, a small ebookseller bites the dust
In an bitter letter to users, BeamItDown Software's Philip Huber makes no bones about whom he blames for the fate of his company and its iFlowReader app, both of which will cease operations on May 31.
"The crux of the matter is that Apple is now requiring us, as well as all other ebook MORE
Philip Elmer-DeWitt - May 11, 2011 7:41 AM ET