Interpublic Group

Media companies and mobile: Asia envy

November 23, 2009: 6:00 AM ET

Add media and marketing executives to the long list of constituents who wish North American mobile systems were more like those in Asia.

Though the entertainment and advertising rarely are on the cutting edge when it comes to embracing new technologies, a group of muckety mucks at the Paley Center for Media International Council meeting in New York last week made it clear that the future of  media consumption is the mobile devices - at least the mobile device as used by consumers in countries such as Japan, Korea and even China.

"If you look at what's happening in Japan and Korea the potential for mobile is huge," says Nick Brien, president and CEO of Mediabrands, a media holding company and unit of Interpublic Group (IPG).'

"The future is here," Brien adds. "And it is there." More

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