Internet video

ComScore: Google rules the Tube

April 13, 2011: 1:26 PM ET

That nearest competitor is now AOL, which is one-third its size.

comScore numbers, click to enlarge

The latest comScore Internet video numbers published today show Google (GOOG) and its YouTube subsidiary out in front in visitors sessions and minutes per viewer.

Google Sites had the highest number of viewing sessions as it neared the 2 billion mark, and highest time spent per viewer at 276 minutes, or 4.6 hours.

Back of napkin math shows that 82% of U.S. online video viewers watch Google/YouTube and more than a third of the almost 6 billion viewing sessions are Google's.

YouTube also blows away everyone, including Hulu, in terms of minutes watched per user and accounts for a third of all video measured by time watched.

But it may even be more lopsided than that. More

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