innovation

How big companies can stop the brain drain

August 23, 2010: 3:44 PM ET

Across all industries, the best and brightest are striking out on their own to escape corporate bureaucracy. That need not be the case. Here's how big institutions can re-imagine themselves as centers of innovation

By John Hagel III and John Seely Brown

People are increasingly pursuing the jobs and endeavors for which they have the most passion. It is not a surprise then that many of the most passionate and talented individuals are leaving their corporate homes and striking out on their own.

Passionate individuals are fleeing the institutional environs that constrain, rather than amplify, individual passion and creativity. They can no longer abide being a passive cog in a highly scripted and often stultifying corporate machine.

But the flight from big institutions will be a temporary, transitional phenomenon if those institutions are able to reimagine how they organize themselves and conduct their operations. Once they do, they'll become a natural home for passionate individuals. Here's how they'll do it. More

Posted in:
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    By Cédric Laguerre, Senior Analyst, lecturer at SKEMA Business School and Eric Viardot, strategy professor, SKEMA Business School

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    Mar 8, 2010 10:00 AM ET
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    Feb 26, 2010 11:00 AM ET
  • iPod, shmyPod: Most consumer tech companies aren't that innovative

    Apple's gadgets win adulation, but research shows the sector needs a jolt if it wants to grow

    By Wouter Koetzier, global managing director-Accenture's Innovation Performance Group, and Adi Alon, North American managing director-Accenture's Innovation Performance Group

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    Dec 7, 2009 10:00 AM ET
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    - Jul 23, 2009 11:11 AM ET
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